Viper to remain in Dodge line-up
Chrysler Group >
12th July, 2009
Chrysler Group LLC has announced that production will
continue for the Dodge Viper SRT10.
Originally slated to cease production in December 2009, the Chrysler Group Conner Avenue Assembly
Plant — the exclusive 'home' of Dodge Viper production since 1995 — will continue to build the V-10
powered sports car. Chrysler Group is no longer pursuing a sale of the Viper business assets.
"The Dodge Viper has successfully captured the hearts and imagination of performance enthusiasts
around the globe," said Mike Accavitti, President and Chief Executive Officer, Dodge Brand.
"We’re extremely proud that the ultimate American-built sports car with its world-class performance
will live on as the iconic image leader for the Dodge brand."
Introduced as a concept car in 1989 at the Detroit Motor Show, the Dodge Viper was designed and
engineered to test public reaction to the concept of a back-to-basics, high-performance, limited
production sports car.
The reaction was so overwhelming that customer orders began to flow in even before the motor show
was over. Chrysler Corporation immediately decided to determine the production feasibility on
transforming the crowd-pleasing Dodge Viper show car into a limited-production sports car in no more
than three years.
In May 1990, after months of intensive study and testing, Chrysler Corporation announced that the
Dodge Viper, powered by an aluminium V-10 was a “go.”
Dodge Viper production began in May 1992 at the New Mack Assembly Plant and was moved to Conner
Avenue in October 1995. Viper V-10 engine production transferred from Mound Road Engine to Conner
Avenue Assembly in May 2001. In 2008, Dodge introduced the all-new, fourth generation Dodge Viper
SRT10. With more horsepower, more torque and more than 30 exterior and interior colour combinations,
the latest Viper gives enthusiasts the performance they expect on the track and off, with more factory
customisation options than before.
For 2009, the Dodge Viper SRT10 offers outrageous power, with an 8.4 litre, 450 kW, V-10 engine
contributing to blistering acceleration (0-60 mph in less than four seconds, 0-100-0 mph in the low
12-second range), setting an American sports car benchmark.
To date, more than 25,000 Dodge Vipers have been built.