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2012 Fiat 500 Colour Therapy
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Fiat 500 Livrea Bicolore from November 2010
(overseas model shown) (copyright image)

Fiat 500 at Bologna Motor Show (Italy) in December 2007

Off the line: 1 million Fiat 500s

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21st November, 2012

  • Produced since 2007 in Poland and since 2011 in Mexico, the Fiat 500 has reached the 1,000,000 mark.
  • Sold in over 100 countries around the world, the tiny Italian-designed car boasts thousands of customisations.
  • The success story began on 4th July 2007 when it was revealed in Turin.
  • The record market share (13.9%) was registered in Europe in 2008, and in 2009 it reached peak sales volumes (approximately 186,000 units).
  • In North America the Fiat 500 marked its eighth month of growth in October this year to become the leader in its segment. Over 73,000 vehicles have been registered there since the end of 2010.

The millionth Fiat 500 recently rolled off the Fiat Auto Poland production line. This popular model, launched in 2007 and marketed around the globe – has also been produced at the Mexican plant in Toluca since 2011.

The milestone vehicle is a Lounge version ‘dressed’ in elegant three-layer Funk White and fitted with Fiat’s 69 HP 1.2 engine. It is a unique car like all those produced so far.

An expression of style and character, the Fiat 500 is an all-Italian invention made to satisfy everyone who loves to have fun and go anywhere behind the wheel of an exciting and charming car. Always a great ‘player’ in international markets, the Fiat 500 was recently revamped with the arrival of the 2013 range – hatchback and convertible versions – introducing six brand-new body colours, two new versions (Street and Colour Therapy) and other style details which enhance the spirit of this 'trendy' model. The range today, in Italy, includes two versions (saloon and convertible), six trim levels (Pop, Pop Star, Colour Therapy, Lounge, Street and By Gucci) and five engine versions (1.2 69 HP, 0.9 TwinAir Turbo 85, 1.4 16v 100 HP, 1.2 69 HP EasyPower and 1.3 MultiJet 16v 95 HP).

The Fiat 500 has achieved major records in its segment thanks to its Italian design and technology, as embodied by the TwinAir engine. The new car has proven since its launch in July 2007 that it is not merely a super-compact city car, but an authentic platform upon which Fiat is building a range of cars with technology and attention to detail worthy of the praise the car has received.

It is not by chance that the Fiat 500 has introduced many innovations and achieved important records in its segment. It was the first to offer seven airbags as standard; the first car offering a range of over one million possible customisations; the first car only 3.55 metres long to win a 5-star EuroNCAP crash safety rating; and the first Fiat Group car to be powered by the revolutionary two-cylinder TwinAir engine.

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The new products also arrived thick and fast: Abarth 500 (March 2008), 500 by Diesel (September 2008), 500 Pink (June 2009), 500C (July 2009), Abarth 500C (March 2010), 500C by Diesel (June 2010), 500 TwinAir (July 2010), 500 Matt Black (September 2010), 500 two-tone (December 2010), 500 and 500C by Gucci (in April and August 2011, respectively).

Since the day that it was first launched, the Fiat 500 has captivated both the public and international critics alike. Launched at the end of 2010 in the United States and produced at the Toluca plant in Mexico, today the Fiat 500 is the leader in its class. In October it marked its eighth consecutive month of growth in the USA.

Taking a closer look, sales of the Fiat 500 in North America have increased by 109%, while the Cabrio version marked an increase of 21%. In total, more than 73,000 vehicles have been registered in the North American market since 2011, of which 42,000 were registered in the first 10 months of 2012. (copyright image)

David Cameron's old 1971 Fiat 500L
sold not for £8,000 but for over £18,000.

An interesting fact: the Fiat 500’s forerunner of 1957 – with more than 3.4 million units produced until August 1975 – took four years of production to reach 180,000 registrations.

Other Fiat 500 News

A 1971 Fiat 500 L once owned by popular British Prime Minister, David Cameron, has sold for more than twice its guide price at a recent sale hosted by Silverstone Auctions at The Footman James Classic Motor Show.

The car, which was bought by Mr. Cameron in 1998 as a surprise birthday present for his wife Samantha, eventually sold for £18,480, well above its pre-auction estimate of £8,000.

Nick Whale, managing director, Silverstone Auction, said: “Of course, David Cameron’s old car was always going to generate a great deal of interest because of its fascinating history but it was almost out performed by another 1971 Fiat 500 L, rebuilt to concours standard, which made £17,000. It surely proves that these stylish little cars are very desirable in their own right.”



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