Ford "capped price" services
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Ford
6th July, 2011
- "myFord" Capped Price Servicing is available for Ford vehicles built from 2007 and up to six
years or 105,000 km, whichever occurs first
- The programme also offers 12 months myFord Standard Roadside Assistance for retail and small
business customers for eligible vehicles
- myFord Capped Price Servicing has an integrated Ford website that not only provides customers
with the maximum price for an individual service at participating authorised Ford dealers but also
reinforces the value proposition across the whole range
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Ford Australia is providing customers with peace of mind by introducing 'capped price' servicing
on its vehicles.
In this Ford Australia initiative, myFord Capped Price Servicing is available on all Ford
vehicles built from 2007 and up to six years or 105,000 km – whichever occurs first.
The programme means Ford owners will know with certainty the maximum amount they will pay from one
'log book' service to the next, no matter which participating Ford dealer they use. It is designed to
reinforce the value proposition that servicing a vehicle with a Ford dealer represents great value
for money.
For example, the maximum amount a customer who owns an FG Falcon six-cylinder would pay at a
participating dealer for a A (minor) logbook service (15,000, 30,000, 60,000, 75,000 or 105,000 km)
is $255, which includes 12 months myFord Roadside Assistance (RRP $90). Given many Ford vehicles have
12 month/15,000 km service intervals, this represents fantastic value for money.
Customers will also be able to check out in full myFord Capped Price Servicing terms and
conditions at the Ford Australia website.
Eligible vehicles include:
- Fiesta – WQ, WS, WT
- Focus – LS, LT, LV, LVII
- Mondeo – MA, MB, MC
- Falcon – BF, BF FPV, BF MkII, BF MkII FPV, BF MkIII, FG, FG FPV
- Escape – ZD, ZC
- Econovan - JH
- Territory – SY, SY F6X, SY MkII
- Ranger – PJ, PK
- Transit – VM
Ford Australia General Manager, Customer Service Division, Stephen Kruk, said Ford dealers and
customers will welcome the programme.
"The service industry is changing at a rapid pace and more manufacturers are embracing the
concept of capped price servicing," Kruk said. "To reinforce the value of trust, customers now
expect this level of certainty from our dealers."
This initiative "myFord Capped Price Servicing" is an important strategy that fits well with the
company's overall "Feel the Difference" brand message, he said.
Ford Australia worked hard with its national dealer network to develop the programme, Kruk
said.
"From the outset, it was designed to be transparent and easy to understand," Kruk said.
"myFord Capped Price Servicing is an important element in reinforcing the value proposition that
servicing with a Ford dealer represents. Ford dealers use genuine Ford parts as part of the log book
service and only Ford dealers use Ford-designed diagnostic equipment, and have technicians who
undertake training from Ford Motor Company specifically designed for Ford vehicles. All of this is
designed to build certainty and trust."
As part of the programme, the records from all log book services undertaken by a Ford dealer will
be recorded in the Ford computer system. This will allow all dealers to view, on-line, the log book
service history irrespective of which authorised Ford dealer serviced the vehicle.
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"Continuing to service your vehicle within the Ford network adds value to your vehicle,"
Kruk said. "It also means that even if you lose your service book, our Ford dealers will be able
to access your service history if it has been completed in the Ford network."
Such security is important both for Ford owners and future prospective customers, he said.
"Imagine not having a full service history when it came to trade-in time? With our system, once
your service record is entered into the Ford computer system, our customers – and any future Ford
customer buying that vehicle - will have peace of mind that Ford has a log of the vehicle's service
history."
Importantly, this information is only available to Ford dealers.
"Finally, if for some reason your vehicle requires upgrading because of an outstanding campaign
or recall, only Ford dealers have the computer systems, equipment and training to complete and record
this as part of the logbook service."
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