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A full-size version of a "Matchbox toy" at SEMA 2011.

Ford at SEMA 2011

Home > News > Ford

2nd November, 2011

Ford is at SEMA (Specialty Equipment Market Association) trade show in Las Vegas (USA) this week (1st November to 4th November) with a display of customised vehicles. Featured products include Fiesta, Focus, Mustang, Explorer and F-Series. Other displays will feature several race cars from Ford's long history of involvement in motor sport.

But the big news for car enthusiasts (who aren't invited to this trade-only show) is the announcement that the first generation Ford Mustang convertible body shell is back in production (under licence). Ford is displaying a new 1965 Mustang body shell Tuesday through Thursday at SEMA. It will be parked next to a restored 1965 convertible to demonstrate the high quality of the assembly.

Ford Mustang at SEMA

Ford Mustang owners are known for their desire to stand apart from the crowd and Ford is showing off the possibilities for various statements customers can make with their Mustang at the SEMA show. Several Mustangs will display just how customisable the iconic pony car is.

"No customer wants their Mustang to be the same as their neighbour down the street," claims Melvin Betancourt, Ford SEMA design manager. "Mustang comes equipped with a solid foundation of great design and performance, but people want to express themselves through accessories and upgrades. They can go as far as making it a track car, or using it as a style standout that's for touring."

Ford Mustang project vehicles to be showcased at this year's SEMA show include:

2012 Ford Mustang by Forgiato Wheels

This Mustang GT offers a staggered wheel set-up, with three-piece 21-inch front wheels and 22-inch rear wheels. A TS Designs wide body fabrication kit, 3dCarbon Boy Racer body kit and matt pearl silver PPG paint help set it apart from the rest. In addition, a Vortech supercharger ensures the performance matches up to the aggressive appearance. (copyright image) (copyright image)

2012 Ford Mustang by Creations n' Chrome

With Spectra Chrome Boy Racer Red spray-on paint and Autosport Dynamics carbon fibre bonnet, roof and boot lid, this Mustang makes the ultimate style statement. It proves it can't be beat on the track with a Creations n' Chrome chromoly roll cage, HRE Performance 18-inch forged wheels and Vortech supercharger. A race-inspired custom interior rounds out the upgrades.

2012 Ford Mustang by MRT Performance

With performance and style in mind, the TKO Mustang by MRT Performance offers a complete package. A ProCharger supercharger, MRT stainless steel MaxFlow h-pipe and half-back exhaust system, and H&R coilover performance suspension deliver on performance. An MRT custom bonnet, MRT custom paint accents and Sparco race seats bring the race-ready style to life. (copyright image) (copyright image)

2012 Ford Mustang by H&R Springs

This Mustang GT offers superior performance with a Flowmaster stainless steel exhaust, Edelbrock E-Force supercharger and Pirelli P Zero front and rear tyres. The chassis also receives an upgrade with an H&R Springs Coil RSS sport suspension, front and rear sway bars and Triple C camber adjustment bolts. The exterior features a Street Scene Equipment body kit and custom paint by Tri-Star Enterprise.

Ford Explorer and F-Series at SEMA

Ford trucks and SUVs are known for their capability and at this year's SEMA (Specialty Equipment Market Association) show in Las Vegas, they will flex their style and muscle as well. Three Ford Explorer SUVs and four F-Series trucks will be on display, showing off the extreme versatility of their respective line-ups.

"The all-new Ford Explorer lends itself to a lot of customisation trends because there are so many directions you can go in. Whether it's amping up the style, performance or capability, they all work seamlessly with Explorer," said Melvin Betancourt, Ford SEMA design manager. "Additionally, the F-Series trucks are the perfect canvas for customers to personalise. They offer a great wow factor and can easily be taken to the extreme in terms of performance."

Project vehicles to be showcased at this year's SEMA show include:

2011 Ford Explorer by Stitchcraft Interiors

This "Business Edition" Explorer makes the most of craftsmanship and details with a Stitchcraft Interiors custom interior with Alcantara® seating, interior accents and door panels and Orion Car Audio amps, speakers and wiring. Stitchcraft Interiors study trays are matched to the interior and accents. The exterior offers a Seaside Collision two-tone paint scheme with charcoal and orange side graphics. (copyright image) (copyright image)

2011 Ford Explorer by DSO Eyewear

Inspired by current fashion trends, this Explorer embraces an active sports urban lifestyle with a lowered stance complemented by deep lip Niche 24-inch three-piece wheels. BASF Pearl Tri-Coat White paint with black chrome detailing offers a contemporary look on the exterior, while a plush interior showcases Katzkin Midnight Tuscany leather with perforated Raven Suede accents. The lighting is high-tech, with Advanced Automotive Concepts custom LED headlamps.

2011 Ford Explorer by Tjin Edition

This Explorer was designed to stand out from the crowd and with a custom DuPont paint job by L & R Autobody, 24-inch iForged Concave Insite wheels, Falken tyres and LightWurkz LED headlights, it lives up to the promise. A Baer big brake kit and Eibach suspension upgrade the chassis, while custom black leather with orange diamond stitching and a Realm audio system round out the interior enhancements. (copyright image) (copyright image)

2011 Ford F-350 Super Duty by Superlift Suspensions

Matchbox® has teamed up with Superlift Suspensions to transform a Super Duty into the Matchbox Superlift Brush Truck. Superlift stays true to its off-road roots by using a 10-inch lift system on 41-inch Interco IROK tyres. Shown in a PPG Vibrance "Oh, So Orange" basecoat with a contrasting satin black powder-coated accent, the two-tone paint job is sure to grab attention. It proves it's up to the job of fighting fires with code-three emergency lights and sirens, along with a fire fighting utility bed and equipment. SEMA visitors can receive a miniature die-cast version of the truck by visiting the Ford show stand.

2011 Ford F-150 EcoBoost by Skyjacker Suspensions

The "Project No Compromise" is geared toward drivers who want to go green without sacrificing performance. A Skyjacker Suspensions four-inch lift and monotube shocks help boost chassis performance, while a MagnaFlow cat-back dual exhaust system upgrades the powertrain. A Steelcraft stainless steel grille guard, Rigid Industries e-series 30-inch LED light bar and Bushwacker two-inch pocket-style mudguard flares distinguish this truck. (copyright image) (copyright image)

2011 Ford F-150 by CGS Performance Products

This "Tarmac" F-150 offers unique and sleek styling with a custom aluminium bonnet, DuPont Jet Black paint and Boyd Red finish by Andy Meeh, Paramount Restyling grille and Colorado Custom billet wheels. The interior offers red leather from Pecca Leather, VizuaLogic head restraint monitors and Seat Belt Planet red seat belts. Powertrain and chassis also get a boost from a CGS Performance cat-back exhaust and cold-air intake, Whipple twin-screw supercharger, Bell Tech front coilover suspension and six-piston Baer brakes with 15-inch rotors.

2011 Ford F-350 Super Duty by Hulst Customs

The "Black Mamba" Super Duty shows off the ultimate in luxury and style with Hulst Customs-designed bonnet and grille with stainless steel mesh insert, Hulst Customs side rockers and lower front fascia with LED lighting by Radiantz. It also features 'suicide' rear doors with Scissor Doors billet hinge kit. Planet Colour custom black paint along with 3M Di-Noc™ stainless graphics differentiates the exterior. The interior features Katzkin leather and Hulst Customs aluminium trim accents. (copyright image)

Ford Focus and Fiesta at SEMA

Ford's new Focus is making its SEMA show debut with seven customised cars that showcase the possibilities of both the hatch and sedan. Offering just about anything a customer could want to amp up the performance and personalisation of the car, the Focus models have a wide variety of upgrades and enhancements.

"Millennials, which this car is all about, want to personalise every aspect of their lives – everything from laptop covers to body art, and even cars," said Mike Murphy, C-Car Marketing Manager. "Being unique allows them to stand apart and be different, and all the Focus models we have on display at SEMA live up to that standard."

The Fiesta adds to Ford's SEMA display, showing off the possibilities for a car with a style all its own.

"Fiesta is a natural fit for SEMA because it's a unique brand," said Lew Echlin, Ford Global Car Marketing Manager. "One of the top three purchase reasons for the vehicle is that it fits the customer's personality. That's very rare. It's an emotional purchase, so owners want to personalise it, with a significant percentage of them even giving their car a name."

Project vehicles on show at this year's SEMA show include: (copyright image)

2012 Ford Focus by 3dCarbon

A standout style statement from 3dCarbon delivers a Focus that uses 3M satin wrap, smoked windows and race red accents to bring the car's more edgy side to life. 3dCarbon's body kit and Sticky Fingers racing stripes round out the exterior upgrades. On the functional side, a 3dCarbon upper roof spoiler, Eibach springs and Pirelli tyres offer an aerodynamic and handling boost.

2012 Ford Focus by ROUSH Performance Products

This Stage 3 Focus by ROUSH Performance Products offers several powertrain upgrades including a ROUSH R900 TVS supercharger, ROUSH modified high-flow induction system and ROUSH dual-exit high-performance exhaust. Plenty of body additions differentiate this Focus, with ROUSH front fascia grille inserts, chin splitter and custom graphics. Sherwin-Williams custom matte paint and Ford Genuine Accessories roof spoiler also help it stand apart from the crowd. (copyright image) (copyright image)

2012 Ford Focus by The ID Agency

Inspired by European and Japanese tuning styles, this Focus by The ID Agency shows off attention to detail with a Wraptivo roof, Recaro Sportster seats and Top Stitch interior. Performance upgrades go along with the styling; these include a Magnaflow cat-back exhaust and Brembo big brake kit. It even offers a Ford Licensed Accessory Thule bike rack with Custom Leader bike.

2012 Ford Focus by Capaldi Racing

Capaldi Racing has taken its racing background and applied it to this new 2012 Ford Focus. Powertrain and chassis upgrades include a Borla cat-back dual-outlet exhaust, Ford Racing Performance Parts Torsen differential, Green Filter custom intake, AST Sport-Line suspension and Ford Racing Performance Parts-tuned sway bars. Exterior touches include Visteon European Focus headlamps with HID and LED technology and Capaldi Racing front splitter and dual-outlet insert. (copyright image) (copyright image)

2012 Ford Focus by Steeda

The Steeda Focus offers both street and track performance with key enhancements including Steeda cold-air intake with Cool Tube technology, Steeda rear swaybar and Steeda lowering springs. With under bonnet billet aluminium-appearance items, G-Track front end brace and 3dCarbon body kit, the car delivers on appearance as well. HRE P43S Monoblok 19-inch wheels and Nitto NT05 performance tyres round out the additions.

2012 Ford Focus by Bojix Design

The Focus Stage 2 assembled by Bojix Design adds European flair with aggressive styling complete with Bojix body kit, 3dCarbon upper roof spoiler and Rennen M10 20-inch wheels. Interior upgrades come in the form of Katzkin leather seating surfaces and door panels, Accele rear view mirror with constant panoramic view and Alcantara®-covered surfaces. The chassis offers civil street manners with an AP Racing big brake kit, Bojix rear cross-drilled rotors and H&R Sport Springs lowering kit. (copyright image) (copyright image)

2012 Ford Focus by COBB Tuning

This motor sports challenger Focus was built for competition. It shows with Cosworth COBB Tuning forged pistons, COBB Tuning custom turbo kit and COBB front-mounted intercooler, intake, airbox and exhaust manifold. The chassis is upgraded with a StopTech Trophy big brake kit, Eibach Multi-Pro R2 coilover suspension and COBB Tuning suspension bushings.

2011 Ford Fiesta by M2-Motoring

The M2-Motoring Fiesta combines form and function by adding an Injen Technologies cold-air intake system and DC Sports cat-back exhaust. The chassis is upgraded with a Wilwood big brake kit and Megan Racing coilovers. Exterior enhancements include a candy purple finish by Status Motorsports, 3dCarbon body kit and upper roof spoiler. Interior treatments offer an upgraded Jensen Mobile Audio Power sound system and Audiovox flip-down touch-screen monitors. (copyright image) (copyright image)

2011 Ford Fiesta by Gold Coast Automotive

This Fiesta SE hatch is built for performance with a Jackson Racing Rotrex intercooled supercharger, Wilwood four-piston front, two-piston rear brake system and Hankook Ventus racing tyres. Appearance offerings include APR Performance rear wing and custom front splitter, 3dCarbon body kit, Socal SignWorx graphic wrap and Gold Coast Automotive mudguard flare kit.

2011 Ford Fiesta by Aaron Vaccar Signature Series

With plenty of personalised details, this Fiesta offers a Weapon-R Secret Weapon air intake, Wilwood Dynapro six-piston big brake kit and Advanti Racing V3 Vago 17-inch wheels. The exterior features BASF custom bright silver matt metallic paint, while the interior delivers plenty of upgrades including Portage Trim red leather upholstery, Bride Vios III racing bucket seats and MB Quart Onyx Series speaker and amplifiers. (copyright image) (copyright image)

2012 Ford Fiesta by Hot Wheels® and Ford Custom Accessories

The 2012 Team Hot Wheels™ Ford Fiesta features edgy exterior graphics from Original Wraps, new printed headliner technology from Freudenberg Vitech, a factory-available two-tone interior package from Ford's Custom Accessories team, aggressive Ford Racing suspension and 'throaty' exhaust and 18-inch custom-painted Motegi Racing wheels. Other upgrades include a Ford Racing short-throw shifter, Ford Custom Accessories rear hatch spoiler and Goodyear Eagle F1 Ultra Performance Low Profile tyres. Nearly every styling component and functional accessory displayed on this Team Hot Wheels Fiesta is available from Ford Custom Accessories, Ford Licensed Accessories or Ford Racing Performance Parts.

Ford race cars at SEMA

  • Iconic Ford race cars from past and present share the stage in a special salute to 110 Years of Ford Racing at the 2011 Specialty Equipment Market Association (SEMA) show Tuesday through Friday at the Las Vegas Convention Centre.
  • Sweepstakes, the vehicle that Henry Ford drove to victory in his first and only race in 1901, is on display at SEMA along with a host of other cars that celebrate milestone moments in Ford Racing history
  • Ford’s latest entry into the motor sports arena, Focus ST-R, makes its North American debut at SEMA; the turnkey race car is Ford Racing’s first truly global race car

Ford Racing history comes full circle as iconic race cars from the past share the stage with Ford’s newest motor sports vehicles in a special salute to 110 Years of Ford Racing at the 2011 SEMA.

Ford’s racing legacy began in 1901 when Henry Ford entered and won his first and only race behind the wheel of a car he built named Sweepstakes. That historic vehicle – on loan from The Henry Ford Museum – is on display at SEMA along with a host of other cars that celebrate milestone moments in Ford Racing history.

“Racing is in our blood. It is part of our DNA,” said Jamie Allison, director, Ford Racing. “Henry Ford used racing to help prove out his product and to attract attention, and we race today for the same reasons – to prove out our products on the track, to draw attention to our products and to communicate the Ford story.”

The car that started it all 110 years ago also shares the stage with Ford’s latest entry into the motor sports arena, Focus ST-R, making its North American debut at SEMA. The turnkey race car is Ford Racing’s first truly global race car. It will be available to professionals, amateurs and track-day enthusiasts to race in a variety of series starting in North America in 2012.

“People who buy a Focus ST-R will get a fully prepared race car that will only need communications equipment and the customer’s decal to go racing,” said Allison.

Visitors to the 2011 SEMA show will be treated to a broad spectrum of Ford Racing vehicles including:

1932 Edelbrock Special: This “2B” RTA/SCTA/BONNEVILLE record-setting roadster set 13 world land speed records in its day. The car features a 1932 Ford chassis, 259-cubic-inch 1949 Ford flathead V8 engine, with Edelbrock heads and three-carburetor intake. It could be considered the quintessential racing highboy of its era.

1965 Shelby Daytona Cobra Coupe Replica: Carroll Shelby built six of these coupes to compete against Ferrari in the World Manufacturers’ Championship GT race class.

John Force Mustang Funny Car: John Force Racing has been a fixture in NHRA drag racing for 36 years. The team has earned 17 Funny Car team championships, including a record 15 titles from Force himself.

So-Cal Streamliner: In 1949 Alex Xydias set the fastest timed run of 210 mph with this vehicle in the Southern California Timing Association (SCTA) land speed racing event on the Bonneville Salt Flats. This replica, just like the original, is composed entirely of Ford components, a Model A front end, Model T frame, ’49 Mercury flathead and a ’32 rear end.

Brian Deegan X Games Fiesta: Nicknamed “The General,” Brian Deegan has tackled the X Games Rally competition in a Ford Fiesta the last two years. In 2011 he captured X Games gold for Ford, leading a 1-2-3 Fiesta sweep in Rallycross competition.

Brent Hajek Bonneville Super Duty: On 19th August, this 2011 F-250 set two land speed records at the Bonneville Salt Flats.

Iconic Ford Racing vehicles featured at this year’s SEMA show

1901 Sweepstakes

In 1901 Henry Ford – a virtual unknown at the time – drove in his first and only race behind the wheel of this vehicle, which he nicknamed Sweepstakes. In a stunning, come-from-behind victory, Ford defeated famous car builder and racer Alexander Winton in a 10-lap race on a one-mile oval track at the Detroit Driving Club in Grosse Pointe, Michigan. That race on 10th October, 1901, changed the course of history because it helped Ford attract the investors he needed to start the Henry Ford Company – and then the Ford Motor Company – in 1903. (copyright image) (copyright image)

Jim Clark’s 1965 Indianapolis 500 winner, Lotus-Ford 38/1

Jim Clark scored Ford’s first victory in the Indianapolis 500 behind the wheel of this Lotus-Ford 38/1. It also was the first win for a rear-engine car. In fact, Ford-powered rear-engine vehicles swept the top four positions in that race with Parnelli Jones coming in second, rookie Mario Andretti third and Al Miller fourth. Ford brought one of its NASCAR teams – Wood Brothers Racing – to pit the car that day, and Firestone made special tyres for it. A front-engine car has not won Indianapolis since that day.

Winner at 1967 Le Mans, Ford GT40 Mark IV

Dan Gurney and A.J. Foyt drove this Ford GT40 Mark IV to the second of four consecutive Ford wins at Le Mans in 1967. It was the first victory at Le Mans for an all-American driver line-up in an American-built race car.

Ford GT40 pictured at Henry Ford Museum (Dearborn, USA). (copyright image)


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