Ford Vertrek concept
The Ford Vertrek concept is based on Ford’s global
C-segment platform, which includes the all-new Ford Focus range, plus the latest C-MAX and Grand
C-MAX multi-activity vehicles.
Ford Vertrek concept features the highly efficient
1.6 litre four-cylinder Ford EcoBoost engine, giving the vehicle the power of a larger engine yet
delivering significantly better fuel economy and CO2 emissions.
The Ford Vertrek Concept is the inspiration for the
next generation Ford Escape. Look for numerous fuel-source options when the production version comes
12th January, 2011
- Ford Vertrek compact sport utility vehicle (SUV) concept showcases key elements of the company's
evolving global kinetic design philosophy
- Kinetic design communicates a fun-to-drive experience through stance, flowing lines and implied
muscularity and advanced technology and craftsmanship through exquisite detailing
- The sleeker, sportier shape of Vertrek concept is immediately communicated through aggressive
lower grille treatment, faster roofline and rising beltline with rear kick-up
Ford’s continually evolving global kinetic design philosophy is well-suited to the next generation
of compact sport utility vehicles as envisioned by the Ford Vertrek concept unveiled at the 2011
Detroit Motor Show this week.
"The world is changing and consumers are looking for a new compact SUV," group vice
president, Design, and chief creative officer, J Mays said. "They work hard, play hard and desire
a vehicle that reflects that outlook and stands out. We believe the Vertrek concept will fulfill what
they’re looking for."
The core goal of kinetic design is to provide vehicles that imply motion even when standing still
and convey Ford’s excellent driving dynamics.
"The building blocks of kinetic design – defining the stance and how the body is set over the
wheels; strong and precisely executed surfacing; the dynamic, expressive lines and creating a sleeker
aerodynamic profile – are all very much in line with what we believe customers want in future compact
SUVs," Ford executive design director, Martin Smith, said.
The Vertrek concept takes its inspiration from the European Ford Kuga crossover, hailed as the
design leader in its segment, and takes the promise of a future global compact SUV to the next
The new sleeker, sportier design intelligently integrates the capability requirements that
customers demand in this segment with an interior cargo volume comparable to today's Ford Escape.
"Overall, the Vertrek concept is a sleeker, sportier and smarter representation of what
customers want in a compact SUV," Smith said. "Additionally, the exquisite detailing, such
as the execution of the head lamps, tail lamps and wheels, evokes advanced technology and
The exterior colour is Liquid Platinum, chosen to bring out the strong sculpturing of Vertrek
while stressing the sophistication and premium execution of the vehicle’s personality.
Key exterior design attributes of the Ford Vertrek concept include:
- Lower trapezoidal grille: A key design cue, now divided into three sections as first seen with
the new Ford Focus, immediately identifies Vertrek as the latest Ford
- Slimmer head lamp and tail lamp treatment: Highlights the advanced technology, craftsmanship and
detailing throughout the vehicle
- Bonnet: 'Muscular' surfacing signals advanced powertrain solutions
- Faster roofline: Sleek look conveys improved aerodynamics and fuel efficiency
- Rising beltline: Conveys dynamic presence
- Wheel arches: Create solid, athletic stance
- Wheels: Combine bold sportiness with lightweight appeal
- Panoramic roof: Graphically linked to the rear glass by the dramatic rear spoiler
"Based on the reception of the Fiesta and all-new Focus models, customers are excited by our
new global design strategy," Smith said. "So it makes absolute sense to offer kinetic design
in our next generation of compact utility vehicles as well."
Sporty, sophisticated and roomy interior
The Ford Vertrek concept interior is lightweight and spacious and conveys all the expressive flair
evident in the exterior.
As the focal point of the interior, the instrument panel displays shapes and forms that are
absolutely unique, and further demonstrates Ford's kinetic design language. The wing-like profile
spans the 'cockpit' and visually extends through the side glass into the rear view camera. The centre
console swoops into the interior and develops into a central bridge flowing through the vehicle.
The theme of sophisticated craftsmanship is evident throughout the interior, including the
instrument panel wrapped in Dusk Grey leather, contrasted and cooled by the satin-tinted platinum
tones of the centre console. The fluorescent detailing comes as a surprising highlight.
The execution of the four individual seats communicates sportiness and relaxation. The slim seats
are clad in naturally tanned, velour leather that Smith says "have the robust quality of Bavarian
lederhosen". This is offset throughout the interior by the modernistic touch of neon red-orange
fluorescent highlights – an intriguing combination of traditional and high-tech. The seats are of
slim construction, showcased by the central spine support.
Replacing conventional carpet, Vertrek concept incorporates handcrafted woven-leather floor
materials. Functional elements on the steering wheel, doors, cluster and instrument panel have a
polished, premium finish that demonstrates craftsmanship normally seen on premium products.
"The Ford Vertrek concept brings new excitement to the global crossover and compact SUV arena
and is our vision of how kinetic design can redefine this increasingly popular segment for Ford
globally," Mays said. "The very name Vertrek signals versatility and capability, typifying the
personality of the revolution in this market."