Ford prepares for new Ranger
20th September, 2010
Ford is preparing to take the wraps off a
comprehensively redesigned compact utility developed in Australia for sale in 180 markets around the
world. Next month's premiere of the new Ford Ranger is certain to be big news for ute buyers.
The Ford Ranger is the latest in a wave of global products driven by the ONE Ford strategy.
Designed and engineered at Ford’s Campbellfield product development and Geelong proving ground, and
based on a new global compact truck platform, Ranger has been transformed to assert true utility
“Australia has played a leading role in the development of this latest global Ford
product,” said Joe Hinrichs, president, Ford Asia Pacific and Africa. “Ranger is symbolic of
how our great product development capability is being leveraged by the ONE Ford plan like never
The taut, toned new design of the all-new Ford Ranger establishes a powerful presence.
New Ranger prototypes – disguised under heavy black padding, tape and decals to obscure their true
identity have been tested all over the world, as development units clocked more than one million
kilometres of testing in the toughest conditions, from the outback to the deserts of the Middle East
to the Alps in Europe.
From impressive gains in power and fuel economy – the result of its new engine family – to
outstanding pick-up truck (to use an American expression) capability that includes exceptional towing
and payload capacity, the next-generation Ford Ranger emerges as a strong segment competitor. It not
only builds on the tremendous Ranger heritage of capability, but it also gives owners a spacious,
comfortable, feature-filled interior and a sophisticated driving experience.
The release date of the new Ford Ranger is anticipated for mid-2011, although the date is still to