Holden #2 in April
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Holden Captiva 5
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Holden
6th May, 2010
· Holden sales up 27 per cent compared to same month
last year
· Cruze records its highest sales figure to date
· Captiva sales give Holden its best April SUV sales on record
The Holden Cruze has recorded its best monthly sales figure since entering the Australian market,
according to figures released yesterday by the Federal Chamber of Automotive Industries.
Australians purchased a total of 2,514 vehicles from the Cruze range in April, more than any other
month since the car was introduced to local showrooms in June 2009. The Cruze result was part of a 27 per
cent sales increase for the Holden brand in April, compared to the same month last year. In total 9,964
Holdens were sold for the month. Commenting on the results, Holden Executive Director of Sales and
Marketing John Elsworth said demand for Cruze continued to grow.
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“We couldn’t be happier with the progress of the Cruze in the Australian market,” Mr Elsworth
said. “It is clearly hitting the sweet spot with consumers due to its styling, safety features and
excellent value for money. We are going to continue being aggressive in the market when it comes to the
Cruze, by offering compelling deals that make it the smart choice for small car buyers.”
Other strong performing Holden carlines in April included the Commodore which remains the top-selling
car in the nation for the year to date. A total of 3,165 vehicles from the VE range were sold in
April.
“Commodore continues to be our flagship,” Mr Elsworth said. “Its sales performance is well
up on last year as customers are attracted to the diverse range of quality vehicles under the VE
banner.”
Sales of Captiva were also strong, with 1,095 sold in April - up 85 per cent from April 2009 sales,
and giving Holden its best April SUV sales on record.
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