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Holden to retain Commodore nameplate
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26th January, 2015
Holden announced last week that the Commodore nameplate will be worn by
the next generation large car in Australia and New Zealand. Holden Executive Director of Sales, Peter Keley, confirmed
that the new car will be imported from 2018.
“The vehicle will be tuned and honed by Holden engineers and technicians at our world-class Lang Lang Proving
Ground in Victoria, ensuring it performs in Australian conditions and to Australian expectations. Right now, our Vehicle
Performance team is helping shape the next-generation Commodore for Australian customers.” Mr Keley said.
Across 17 different customer research sessions, Commodore owners and non-Commodore owners offered a range of views,
with a strong majority favouring retention of the Commodore nameplate.
Across all customer research sessions, almost 70 per cent of unaided customer responses to the Commodore nameplate
were positive, with participants citing Commodore’s reliability, performance and appropriateness for families.
Customers cited a number of criteria as critical for the future of Commodore, including: ability to perform in
Australian conditions; affordability; external styling; interior space; handling; power, acceleration; towing ability;
and offering variants including luxury and sport.