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Holden announce VF ute prices

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21st May, 2013

  • Holden reduces MLP* and adds value to every ute in the range
  • Auto Park Assist and rear view camera standard on every model

Holden has added cutting-edge technology and features to its ute line-up and reduced the manufacturer's list prices* (MLP*) by up to $5,500 across the range.

The base model, now nameless without the Omega nameplate, is equipped with the well known 3.6L SIDI V6 engine and automatic transmission. This new VF series Holden Ute is priced from $32,990*, down $2,500, and comes standard with the improved level of features that Holden has introduced across the VF range including Auto Park Assist, front and rear parking sensors, remote vehicle start (automatic models only) and a rear view camera.

VF Ute also comes standard with the Holden MyLink infotainment system. With an eight-inch, high-resolution colour touch screen, MyLink features enhanced voice recognition, full iPod® integration including Siri Eyes Free integration** and embedded app technology including Pandora® and Stitcher SmartRadio™.

Holden has rolled out its new VF vehicle technology, including electric park brake with automatic release, Hill Start Assist, Trailer Sway Control and remote vehicle start (automatic transmission only), across every model in the Ute range.

Holden Executive Director Sales and Marketing, Philip Brook, said VF’s design and technology made the Holden Ute anything but utilitarian.

“VF offers the sort of world-class user technology that will redefine what it means to drive a ‘tool of trade’ vehicle. The Ute is so much more than its humble beginnings - it’s become an incredible vehicle by any definition,” he said.

“For performance lovers the Ute has become Holden’s ultimate two-door sports machine with half of our Ute customers choosing a V8 model. VF Ute offers more of what people want – great performance, luxury features and the latest safety technology – and red hot prices across the range.”

The first sports model in the Ute range is the SV6 manual with an MLP* of $32,990*. Standard with a manual transmission, SV6 is also powered by the 3.6L SIDI V6 with significantly more features and a price 'rollback' of $5,500.

SV6 gains the following features over the highly specified range opening Holden Ute:

  • Blind Spot Alert,
  • Reverse Traffic Alert,
  • FE2 sports suspension,
  • 18 inch alloy wheels and chrome exhaust tip,
  • limited slip differential (manual only),
  • exterior sports styling and sports seats,
  • projector headlamps, LED daylight running lights and
  • soft tonneau cover.

With the same features and technology, the famous SS Ute adds the powerful 6.0L Gen IV V8 engine and comes standard with a 6-speed manual transmission. The new MLP* for the manual SS Ute is $38,990*, down $3,500 on the previous model.

Mr Brook said Holden had developed a logical walk up for the Ute sport range, from SS to the coveted SS V-Series, which mirrored the sedan and Sportwagon line-up.

The SS V-Series ute is down by $5,000 to $42,490*. Which means for just $3,500*, customers can add new 19 inch alloys, leather appointed seats, satellite navigation, colour multi-function driver information display and passive entry sensor key technology with push button start.

At the top of the performance table sits SS V Redline. Holden has added a significant number of advanced new technological features, yet still reduced the price* for the manual SS V Redline Ute by $1,500 to $48,490*.

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In addition to the SS V-Series equipment list, Redline adds Forward Collision Alert, Lane Departure Warning and Head-up Display driver safety technology. Redline also adds the  updated sports-tuned FE3 suspension package, Brembo® brakes, forged 19 inch alloys as well as wider rear wheels for extra traction and competition mode with launch control and track settings.

“We’re so proud of the Holden engineering work across the VF range, but particularly on our Redline models. Commodore’s ground breaking technology and our upgraded Redline suspension will absolutely make the new SS V Redline Ute our ultimate Australian sports machine,” Mr Brook said.

The new ute will be at Holden dealers next month.

Ute highlights:

  • 3.6L SIDI V6 engine
  • 6 airbags (dual front driver and passenger, side impact thorax/pelvis and curtain airbags)
  • ECS, ABS & TCS
  • Dual-zone climate control
  • Electric Power Steering (EPS)
  • Auto Park Assist
    • Rear view camera
    • Front and Rear Park Assist
  • Automatic release electric park brake
  • Hill Start Assist
  • Trailer Sway Control
  • Remote vehicle start (automatic models only)
    • Enhanced multi-function display (monochrome) with:
    • Vehicle information menu
    • Trip information menu
    • Fuel economy menu
    • Warning/messages
  • Holden MyLink Infotainment System with 8” high-resolution colour touch-screen display
  • Embedded Apps including Pandora® and Stitcher SmartRadio™
  • Single CD player with MP3 capability
  • Full iPod® integration including Siri Eyes Free** and touch screen access for playlists, artist, albums, songs and genres
  • Enhanced voice recognition: phone calls, radio, navigation, smartphone/iPod®/MP3 or USB audio control
  • Bluetooth® audio streaming and auxiliary input jack

SV6 and SS Ute highlights over Ute:

  • 3.6L SIDI V6 engine (SV6) and 6.0-litre Gen IV V8 engine and dual exhaust (SS)
  • Front & rear sports fascia
  • 18 inch alloy wheels (4)
  • Projector headlamps and LED daylight running lamps
  • Sportec/cloth sports seats
  • Blind Spot Alert (option on base model Ute)
  • Reverse Traffic Alert (option on base model Ute)
  • Chrome exhaust tip
  • Soft tonneau cover

SS V Series Ute highlights over SS:

  • 6.0-litre Gen IV V8 engine standard
  • Leather appointed seats
  • 19 inch alloy wheels (4)
  • Sensor key technology with push button start
  • Front fog lamps
  • Colour digital instrument display: vehicle information menu, trip information menu, fuel economy menu, warning/messages
  • Satellite Navigation with full colour mapping with live traffic updates, traffic management control and points of interest
  • Footwell lamps
  • DVD playback (playable when stationary)

SS V Redline highlights over SS V:

  • Brembo® brakes
  • Forged 19 inch alloy wheels (4)
  • Colour Head-up Display
  • Forward Collision Alert
  • Lane Departure Warning
  • Updated FE3 ultra sports tuned suspension

VF Ute Pricing*



VF pricing


Ute (auto only)

$35,490 (Omega)


- $2,500

SV6 (manual)




SS (manual)




SS-V (manual)




SS-V Redline (manual)




Automatic transmission adds $2,200*
Prestige paint adds $550*

VF Ute Factory Fit Option Pricing (includes GST)

Holden Ute (base model)
Blind Spot Alert and Reverse Traffic Alert (bundled)                        $350*
Satellite Navigation                                                                  $750*
Soft tonneau cover                                                                  $490*

Satellite Navigation                                                                  $750*
Leather Appointed seats                                                         $1,000*

Satellite Navigation                                                                  $750*


* Manufacturer's List Price (MLP) excludes dealer delivery fees and the numerous statutory charges (commonly known as on-road costs). Additionally, please note that all prices, fees and charges are subject to change without notice, as are the specifications.



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