Honda at SEMA
Honda CR-Z MUGEN
Honda CR-Z Hybrid R
4th November, 2010
Twelve modified 2011 Honda CR-Z sport hybrid coupes are
featured at the Honda 'booth' at the 2010 SEMA Show in Las Vegas, USA. As the first sport hybrid, the
CR-Z demonstrates new opportunities for vehicle personalisation among the American 'import' tuner
community. Several vehicles were unveiled at the show, including a 2011 CR-Z equipped with MUGEN*
accessories, the Honda Performance Development, Inc. (HPD) CR-Z Hybrid R Concept, the HPD CR-Z Racer
and several vehicles equipped with Honda accessories.
"With the CR-Z sport hybrid coupe, drivers can achieve the great efficiency of a hybrid car
without giving up the fun that many demand from a sporty car," said Bruce Smith, vice president of
Parts Operations for American Honda Motor Co., Inc. "The combination of 'greener' practicality with
style and fun makes this vehicle a perfect fit for young, environmentally conscious buyers looking to
further personalise their cars."
A 2011 CR-Z equipped with MUGEN accessories was also revealed, and Honda announced that in the
(northern) spring of 2011, it will begin sales of a limited-edition MUGEN accessory kit for the
vehicle. Limited to only 300 complete kits, the package includes: a full MUGEN body kit; a front
grille; a rear spoiler; 17-inch "XJ" aluminium wheels; sport mats; a unique black aluminium shift knob
and a billet aluminium oil-filler cap. Further, after purchase, each owner will receive a unique
serial-number plaque designating each kit as one of 300 available. All of the painted parts will come
colour-matched to each of the five available CR-Z colours.
Also unveiled were two concept vehicles from HPD: the CR-Z Hybrid R Concept and the HPD CR-Z Racer.
Though neither vehicle is intended for sale, HPD, Honda's North American racing company, was
determined to demonstrate the potential of the CR-Z for both street and racing performance. Both
vehicles share many performance enhancements, with the CR-Z Hybrid R Concept highlighting
Honda-designed street styling and the HPD CR-Z Racer opting for serious racing capability. To
demonstrate that capability, HPD will campaign two HPD CR-Z Racers at the 25 Hours of Thunderhill
endurance race in December. HPD enhancements to both cars include: a turbocharger and upgraded IMA™
hybrid system, resulting in an estimated combined 200 horsepower and 175 lb-ft. of torque; performance
clutch; limited-slip differential; ‘circuit-tuned' suspension; upgraded brakes and aerodynamic
Two vehicles were on display to demonstrate currently available Honda accessories. For the CR-Z, Honda
displayed a vehicle equipped with 17-inch alloy wheels; side, front lip and tailgate spoilers; a rear
diffuser; an illuminated door-sill trim and an interior armrest. Additionally, a 2010 Accord Coupe
equipped with dealer-installed Honda Factory Performance™ (HFP™) components melded a distinctive, custom
appearance with an enhanced level of handling performance.
On display as a demonstration concept only, the Accord Crosstour HFP Concept features 19-inch HFP
wheels; a full HFP body kit and front grille; a prototype lowered HFP sport suspension; colour-matched
door handles and special black-out door sash trim.
Reaching out to the 'import' community, Honda invited six independent vehicle tuners to build and
display their CR-Z hybrid concepts at the SEMA Show. Tuners were asked to push the limits to improve fuel
economy and performance with their builds, and the vehicles on display show the variety of directions in
which a personalised sport hybrid can go. Beyond this group, both the 'Los Angeles Motor Show' and 'Honda
Tuning Magazine' displayed their CR-Z special project cars at the Honda booth.