Honda Reaches 300,000 Hybrid Vehicles Sales
19th February, 2009
Honda Motor Co., Ltd. yesterday (Wednesday, 18/2/09) announced
that global sales of Honda hybrid vehicles passed the 300,000 unit mark on a cumulative basis at the end of
January 2009, since the introduction of the first generation Insight in November 1999.
Honda is now selling its hybrid models in approximately 40 countries around the world including the key
markets of Japan, North America and Europe.
Honda Hybrid Sales by Model/Region (as of the end of January 2009)
||Start of Sales
|Total Unit Sales of Honda Hybrid Models
Honda began sales in Japan on 6th February, 2009, of the all-new Insight hybrid vehicle, a five-door hatchback
model featuring a lightweight, compact hybrid system that achieves exceptional fuel economy at an affordable
price. Sales of the all new Insight is scheduled to begin in Australia next month. Sales in Europe and North
America will commence in March and April, respectively. Honda set annual sales targets of approximately 60,000
units in Japan, more than 30,000 units in Europe and approximately 100,000 units in North America. The annual
global sales target is approximately 200,000 units.
Honda will further enhance its hybrid model line-up with the introduction of the all-new sporty hybrid vehicle,
based on the CR-Z design concept model, in 2010, in the effort to achieve full-scale market penetration of hybrid
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