HSV launch the E3 range
HSV Club Sport R8
21st September, 2010
High performance car brand Holden Special Vehicles
has launched its new E Series 3, featuring a host of Australian production car firsts, and interior
upgrades to the HSV range.
Leading the highlight list are three brand new HSV technologies:
- HSV’s new Enhanced Driver Interface (EDI) which streams vehicle performance data directly to
the new touch screen display
- Liquid Propane Injection (LPI) is the first system of its kind on an Australian production car,
and is available as an option on all models, except for the ClubSport R8 Tourer
- HSV’s new Side Blind Zone Alert (SBZA), will be available as an option on every model in the
E3 range – and is standard on Grange
HSV’s Managing Director, Phil Harding, believes the new E3 range has reached a new level of
sophistication and continues the company’s long history of innovation.
“Our E3 range is an example of HSV’s passion for innovation, and determination to bring
world leading technology to vehicles,” he said.
“You only have to look at EDI, LPI, and SBZA to know HSV is passionate about creating and
building great all-round performance cars. More and more of our customers are showing greater
interest in new technology, and have expressed a desire for unique points of difference in their
“The combination of new technologies, stylish interior improvements, and a continued focus
on all-round performance further strengthens HSV’s position as the ultimate in Australian-made
DESIGNER TOUCHES FOR HSV E SERIES 3
HSV has made a number of key styling improvements to the E3 range, most notably to the interior
where the new touchscreen, which houses the radio, satellite navigation, reversing camera and EDI
system, marks the biggest change.
The new screen moves higher in the centre console, resulting in a significant re-design.
A stainless steel machined nameplate sits just below the touchscreen in the centre console and
is specific to each model in the E3 range.
A premium piano black trim surrounds the touchscreen, as well as the air-conditioning controls,
the gear lever and switchgear located near the gear lever and on the steering wheel.
The surround of the instrument cluster behind the steering wheel has been re-designed to carry
over the ‘shockwave’ design treatment found elsewhere on the car.
A new instrument binnacle encases the gauges atop the centre console, while new microsilver
appliqués are splashed across the width of the dashboard and on the steering wheel spokes – the
GTS features a race-inspired carbon fibre look.
A new premium leather colour, Turismo Rosso, is presented in a two-tone design, while contrast
stitching (silver on Black Onyx, and black on Turismo Rosso and Light Urban) now adds to the
presentation of HSV’s already impressive seats.
HSV’s Chief of Styling, Julian Quincey, believes the interior tweaks give the HSV range a more
“The new interiors have a more premium and stylish look to them,” he said.
“The new touchscreen is obviously an upmarket feature, but it also looks great in the centre
“The new materials such as the piano black trim, the stainless steel nameplate and the new
appliqués all contribute to re-invigorate the cabin – they are simply higher quality
External changes were kept to a minimum, with a new rear spoiler (on ClubSport R8 and GTS) and
bigger exhaust tips (on all models except for Maloo R8 and ClubSport R8 Tourer) refining the rear
The new rear spoiler features re-designed supports, which carry over the ‘shockwave’ styling
theme found in the design of the exhaust tips.
The spoiler itself is smoother and slightly lower than previously, providing better rear
visibility and less aerodynamic drag.
Four new colours round out the styling changes. They are Hazard Yellow, Alto Grey, Sizzle (a
dark red colour) and Mirage Glow (a soft gold colour).
HSV ADDS TECHNOLOGY AND VALUE TO RANGE
HSV’s focus on technology and innovation sees the introduction of three new and technologies
to the HSV range – all of which are firsts for an Australian manufacturer.
The entire HSV range will feature the company’s new Enhanced Driver Interface (EDI) as a
standard feature, while the two other technological advances being introduced, LPI and SBZA are
available as optional equipment across the range (SBZA is standard on Grange).
In addition, every HSV now comes with standard features:
- Reverse camera with rear park assist
- Satellite navigation
- Touchscreen radio with iPod connectivity
Despite the addition of new technology and equipment, HSV has kept price increases to a minimum.
The price of every HSV model has been increased by just $1,000* – except for Senator, which
increases by a mere $560*.
The extra $1,000 is even better value on the new Grange as it not only receives the new E3
standard features, but receives an increase in power to 325 kW, a complete new exterior styling
package and SBZA.
HSV’s General Manager of Sales, Darren Bowler, believes customers will appreciate the value
being offered in the new E3 range.
“With EDI we are talking about Australian first technology,” he said.
“That leading edge, world class technology now comes as standard, along with a reversing
camera, satellite navigation and touchscreen radio on every HSV in the range.”
“We take great pride in building Australia’s best all-round performance cars.”
HSV MY11 Manufacturer's List Price*:
ClubSport R8 $67,600* (manual) $69,600* (auto)
ClubSport R8 Tourer $68,600* (manual) $70,600* (auto)
Grange $88,900* (auto only)
GTS $82,900* (manual) $84,900* (auto)
Maloo R8 $64,600* (manual) $66,600* (auto)
20 years of Maloo R8 $67,600* (manual) $69,600* (auto)
Senator Signature $83,990* (both manual and auto)
With so much standard equipment, options are limited across the MY11 HSV range. They are:
LPI $5,990* (sedan models) $6,390* (Maloo)
Turismo Rosso leather $1,499*
NOTE: * Manufacturer's List Price (MLP) excludes dealer delivery fees and the various
statutory charges (commonly known as on-road costs). Additionally, prices and on-road costs can
vary without notice.