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Hyundai i40 for Europe (copyright image)

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24th December, 2010

Hyundai Motor Company has announced its new mid-sized car designed for the European market, will be called i40. This new model, known as ‘VF’ during development, arrives as the company embarks on the next phase of its brand and product evolution in Europe.

Set to make its world premiere in March 2011 at the Geneva Motor Show, the all-new i40 aims to further engage European consumers with Hyundai, as a more aspirational and desirable brand, thanks to the vehicle’s design, performance and technical features.

The new Hyundai i40 will be launched in wagon form, with a sedan version following later in 2011.

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Designed at Hyundai’s European R&D facilities in Rüsselsheim, Germany, the all-new i40 is Hyundai’s first mid-sized model to be specifically developed for the European market. The car will progress the ‘fluidic sculpture’ design language, featuring the company’s signature hexagonal front grille and rakish-lines, giving the i40 a dynamic, sporty appearance by connecting the front, side and rear profiles.

The all-new i40 will also become Hyundai’s most innovative model on sale in Europe, combining the four elements which have become core Hyundai values: practicality, performance, efficiency, and styling. Hyundai’s designers and engineers have produced a car encapsulating European motoring desires in a mid-sized car.

More details on i40 will be available nearer the time of its motor show premiere in Geneva during March 2011.


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