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Jaguar Reclaims #1 Ranking In J.D. Power Study

 

26th November, 2008

2008 Jaguar XJ (copyright image) Reaffirming its reputation as an automotive leader in sales satisfaction in the U.S., Jaguar North America has announced its number one ranking in the J.D. Power and Associates 2008 Sales Satisfaction Index (SSI) Study (SM).

Jaguar has established the sales satisfaction benchmark in four of the past five years and in 2008 achieved an industry leading score of 907, a 14 point improvement from 2007.

"I am delighted that Jaguar has reclaimed the number one ranking in the J.D. Power and Associates 2008 Sales Satisfaction Index Study," said Mike O'Driscoll, managing director of Jaguar Cars. "Our simultaneous number one ranking in J.D. Power and Associates Customer Satisfaction Index and Sales Satisfaction Index studies reflects the dedication that everyone at Jaguar shares in delivering outstanding customer service."

"To set the benchmark for four of the past five years in the J.D. Power and Associates Sales Satisfaction Index (SSI) Study (SM) and to rank number one for two consecutive years in the J.D. Power and Associates Customer Service Index (CSI) Study (SM) reaffirms the passion of our employees and reflects the tremendous standards that our dealers consistently achieve," comments Gary Temple, president Jaguar Land Rover North America, LLC.

The Study, now in its 22nd year, is a comprehensive analysis of the new vehicle purchase experience and is based on responses from 35,805 new vehicle buyers who registered their vehicles in May 2008. Overall customer satisfaction is measured based on five factors: dealership facility, salesperson, paperwork/finance process, delivery process and vehicle price.

About Jaguar

Since the company was founded in 1922, Jaguar Cars has evolved from the production of motorcycle sidecars to become one of the world's premier manufacturers of luxury saloons and sports cars.

Jaguar, which employs some 7,000 people, is a major wealth generator for the UK, exporting 70% of production to 63 countries around the world.

Jaguar and Land Rover were acquired by the Indian industrial group, Tata, from Ford Motor Company this year.

About J.D. Power and Associates

Headquartered in Westlake Village, California, J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.



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