25th February, 2011
Jaguar will launch its most potent series production car
ever, the all-new XKR-S, next week at the Geneva Motor Show (3rd March to 13th March, 2011).
This new model will significantly broaden the appeal of the XK range, offering enthusiastic drivers a
compelling, fresh choice in the luxury GT class.
With an uprated supercharged V8 engine, overhauled suspension and a new aerodynamically-driven
design, the XKR-S is the ultimate expression of Jaguar's long held duality of purpose: GT luxury with
"The XKR-S is a bold and exciting new model for Jaguar," said Adrian Hallmark, Jaguar's new
Global Brand Director. "We expect to attract both loyal and new Jaguar driving enthusiasts who still
want the comfort, opulence and class only a Jaguar can offer, combined with inspirational
The Jaguar XKR-S produces 405 kW and 680 Nm of torque, enough power to offer a top speed of 300 km/h
(on a motor racing circuit). Its performance credentials speak for themselves with 0-100 km/h taking
just 4.4 seconds.
The XKR-S is not merely the quickest Jaguar ever, but also the most agile, responsive and
driver-focused. It exploits the XK's strong, lightweight aluminium body architecture to maximise both
handling and economy. Alongside its incredible performance, the Jaguar XKR-S is the only car in its
class that emits less than 300 g/km CO2.
Bespoke suspension changes to the front and rear offer ultimate precision, control and driver
appeal, while a reprogrammed Adaptive Dynamics system allows the enthusiastic driver to explore the
edges of the handling envelope.
Alongside the exciting new XKR-S, Jaguar will be marking the 50th anniversary of the
with the first in a series of celebrations that take place during 2011.
Jaguar will be hosting E-Type drives at the Parc des Eaux Vives in Geneva, where the original car
was launched by the marque's founder Sir William Lyons half a century ago.
The appeal of Jaguar E-Type transcended the automotive world. Such is the inherent rightness of its
proportions, stance and purity of line, that it is a permanent exhibit in New York's Museum of Modern
Its influence is still apparent in Jaguar's modern range - products that offer a peerless blend of
performance, comfort, cutting-edge technology and award-winning design.
"It is impossible to overstate the impact the E-Type had," said Ian Callum, Jaguar Design
Director. "Here was a car that encapsulated the spirit of the revolutionary era it came to
symbolise. We're looking forward to celebrating achievement and looking forward with our all-new
sports cars in Geneva."