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All-New Jeep Cherokee For 2008



9th April, 2007

2008 Liberty Limited (US spec)

The next generation Jeep Cherokee (known as the Jeep Liberty in North America) has been unveiled at the 2007 New York Motor Show. Although troubled by financial problems, Chrysler Group continues its product renewal programme at full speed. Jeep, seemingly undisturbed by its last placing (33rd out of 33 brands) in a survey regarding warranty claims which was recently conducted by Warranty Direct, is amongst the Chrysler brands, together with Chrysler and Dodge, which is introducing many new models in an endeavour to arrest falling sales in their home market.

All-new from the ground up for 2008, the Jeep Cherokee offers two four-wheel-drive systems – Command-Trac® and the all-new Selec-Trac® II. On-road ride and handling have been improved and refined with the new independent front suspension, new five-link rear suspension and rack-and-pinion steering.

The Cherokee’s exterior has been redesigned, and takes on a more rugged, classic Jeep look that is sure to catch the attention of current Jeep Cherokee owners. Inside, cargo and storage space increases and seat comfort improves. Making its world debut is the new Sky Slider™ full-open canvas roof, an industry-exclusive; giving the Jeep Cherokee an open-air experience. Remote start, rain-sensing wipers, memory seats and mirrors, and express up/down windows are added to the vehicle’s list of available features and options. There are two models – Jeep Cherokee Sport and Jeep Cherokee Limited.

“The all-new 2008 Jeep Liberty (Cherokee) stands out from the competition by offering customers classic Jeep design, two four-wheel-drive systems, refined on-road ride and handling, cargo and utility, as well as features that are not typically found on vehicles in the mid-size SUV segment,” said George Murphy, Senior Vice President – Global Marketing, Chrysler Group.

The all-new Jeep Cherokee is designed to appeal to customers who are looking for Jeep 4x4 capability as well as comfort and convenience. It is targeted to young couples and new families, as well as professional, young single men and women between 30 and 40 years of age, balanced male to female. Jeep Cherokee owners will balance day-to-day responsibilities with their passion for adventure as well as the outdoors. They are athletic and pursue activities that combine their various interests with their active lifestyle. The new Jeep Liberty (Cherokee) will be available at North American Jeep dealerships starting in the third quarter of 2007.

The all-new 2008 Jeep Cherokee offers a balance of off-road capability and on-road refinement.

  • All-new independent front suspension, all-new five-link rear suspension, and a power rack-and-pinion steering system contribute to the all-new 2008 Jeep Cherokee’s blend of on-road ride comfort and nimble, confidence-inspiring handling 
  • Two four-wheel-drive systems – all-new Selec-Trac II, full-time four-wheel-drive system and Command-Trac, a part-time four-wheel-drive system – both are Jeep Trail Rated 
  • The 3.7-litre SOHC V-6 engine provides the 2008 Jeep Cherokee with competitive peak power and torque while providing smooth, quiet operation and proven durability. It produces 157 kW @ 5,200 rpm and 319 Nm of torque @ 4,000 rpm
  • Two transmissions are offered on the Jeep Cherokee in the United States: a six-speed manual transmission and a four-speed automatic transmission

In its redesign, the all-new 2008 Jeep Cherokee embraces its roots by taking on a more rugged, classic Jeep design.

  • Jeep classic exterior styling and functional interior space are designed to broaden its consumer appeal 
  • Industry-exclusive Sky Slider full-open canvas roof brings “Only in a Jeep” open-air experience to mid-size SUV market 
  • Cargo capacity increases and front and rear passengers will notice the improved seat comfort along with added space

Safety and Security
The 2008 Jeep Cherokee has a full range of active and passive safety systems. Among the vehicle’s standard equipment are Electronic Stability Programme, Electronic Roll Mitigation, All-speed Traction Control, Brake Assist, advanced anti-lock brakes, rain sensing wipers, Tyre Pressure Monitoring and side-curtain air bags.

The 2008 Jeep Cherokee offers the MyGIG Multimedia Infotainment System™ a completely integrated audio, navigation, entertainment and hands-free communication system. MyGIG allows customers to use touch screen or voice commands to control features, and includes a 20-gigabyte hard drive where music and photos can be stored. The system also includes a voice-memo recorder feature. MyGIG supports real-time traffic information, available through SIRIUS Satellite Radio, and can provide an alternate drive route based on traffic conditions. All of these functions can be controlled through voice commands and by utilising a touch screen.

SIRIUS Satellite Radio provides U.S. customers with 130 channels, including 100 percent commercial-free music, sports, news, talk, entertainment, traffic and weather. And the UConnect® hands-free communication system uses Bluetooth® technology to provide wireless communication between the customer’s compatible mobile phone and the vehicle’s on-board receiver.

Australian Market
Australian specifications and availability will be announced in due course. However, a local release in the first quarter of 2008 is considered most likely.

Other Jeep content: here.

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