Joss Nearly Ready To Jostle
2004 Joss JT1 (above).
2nd July, 2009
The first Australian built mid-engine sports car is
gearing up to roll out its first model as interest from buyers and investors increases ahead of its
production car development phase.
The Joss super car, a product of industrial designer and automotive modeller Matt Thomas, was
first revealed to the market five years ago, and since then his international team has been refining
the car and the company’s structure.
The Joss Supercar has been designed for general road use and will compete against elite marques
such as Ferrari, Lamborghini and Porsche.
Its impressive statistics including a 2.98 second acceleration time from zero to 100 km/h, and
an as yet undisclosed, high tech V8 engine that will generate over 500 bhp and give the Joss a top
speed in excess of 340 kilometres per hour.
Mr Thomas says it’s a long-term dream that he can see finally coming to full fruition.
i>“I’m passionate about what I’ve created and have gathered a first-class team with the
necessary experience to help get the car into full production,” Mr Thomas says.
“We have been refining the mechanics of the business model and the car and are now satisfied
that we have the right product and systems in place to move forward.”
“This is now not just about producing an Australian first and world-class super car, but
ensuring the business is resourced adequately to meet pent-up production demand.”
Mr Thomas recently restructured his business into an unlisted private company to take advantage
of increasing investor interest.
“The super car industry worldwide is a significant business, with some buyers willing to
part with well over $1 million to secure the latest and fastest performance vehicles,” Mr
“From a business point of view we are providing a super prestige vehicle which will rattle
the super car industry, outperforming most others in its class but with sharper performance and
at a fraction of the cost.”
“The interest generated form potential buyers, through our trials and previews over the
past few years has been phenomenal and we expect our initial annual production of 25 to be
snapped up very quickly.”
Mr Thomas has extensive experience in the automotive design industry including aerodynamic
work with the Stewart Grand Prix Formula One team (prior to being bought by Jaguar), design and
clay modeling for prestige European manufacturers including Aston Martin, Bentley and BMW, and
clay modeling for Ford and HSV in Australia.
The Joss super car will sell for close to $600,000 (not including delivery charges and
statutory charges) with production expected to take place in Victoria.
The company is also aiming to engage the Joss super car in racing.
“Our belief is that any strong brand must be heavily involved in competition and this is
why we are aiming our sites on GT racing as a spring board to races such as Le Mans,” Mr
“Currently we are in talks with an established racing team with a proven track record to
help realise this goal.”
“All these factors are strategically designed to take on the big guns of the industry
and to establish Australia as a serious super car design and manufacturing hub.”