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No Dipsticks At Kia



4th April, 2008

The Kee-wii

Under the title "Kia announces new KEE_wii concept with revolutionary wireless driving system" Kia Motors in England issued a media release (1st April, 2008), which almost certainly would have proved why we have 'dipsticks' in this crazy world. Don't be taken in by it, as it was just an exceptionally clever April Fools Prank (or AFP for short).

Numerous car companies did their best with the traditional April Fools Prank (AFP) but our Editor, Stephen Walker, indicated that none came close to the humorous effort of Kia Motors UK.

Check how sharp you are, look for the four very appropriate acronyms in the quote.


  • Kia unveils electronic high-tech driving system
  • Steering wheel replaced by games console-style handset
  • Set to revolutionise driving for the future
  • Kia demands driving entitlement for children as young as eight

Kia Motors has announced a unique development of its Peter Schreyer-designed sports coupe concept – the KEE_wii.

First seen at the Frankfurt Motor Show in September 2007, the KEE was a clear indication of the design direction of Kia product. However, the latest upgrade to KEE will make sure it is one step ahead of the competition with a new, dynamic and more involving drive system that removes the need for a steering wheel and pedals.

Franz Josef-Hicks, head of the Advanced Propulsion Research Institute and Laboratory at Kia Motors New Zealand, explained; ‘We have taken inspiration from current computer gaming technology to create a completely new steering and pedal system called Dynamic On-Road Kinetics. The traditional driving controls are replaced by a small ‘controller’ which fits comfortably into two hands. Making steering motions with the small controller will turn the car in whichever direction the driver likes whilst accelerator and brakes are button operated. It is a very simple and intuitive system.’ added Mr Josef-Hicks.

Kia believes there is an added advantage – passengers can take the controls and enjoy the dynamic drive of the KEE_wii from any seat in the car. “This is ultimate flexibility,” enthused Mr Josef-Hicks. “If you are travelling in left or right-hand drive countries you will be able to control the vehicle from the correct seat and if a passenger knows a road particularly well they can take control and make the journey more efficient and faster. We have patented this newly developed wireless system known as Full Orthopaedic Operating Logic. Okay, so visibility is a minor issue for those in the back seats, but we don’t think this will be a problem as a lot of people don’t really look where they are going when they drive – and we have built in a fail-safe security system called Independent Driver Input Operating Technique that utilises radar to avoid accidents.”

The KEE_wii dynamic control system will be available on new Kia cars a year from today and will then be optional on forthcoming generations of models as they are updated or replaced.

The Kee-wii

Alongside unveiling the updated KEE_wii, Kia also announced it plans to lobby governments to change driving test regulations. Mr Josef-Hicks added ‘Every parent is embarrassed at the sharp and speedy computer driving skills of their children – it seems obvious to us that if children as young as eight can drift, rally and race their way to multiple world championships on a games console, then this new driving system will be simple enough for anyone to use. Even from the back seat. With this new KEE_wii driving system we want governments to consider changing real word driving tests for computer simulations’.

The KEE_wii provides clear indication; Kia Motors does indeed have ‘The Power to Surprise’.


Other Kia content: here.

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