Kia to share in joint focus on eco-friendly growth
Kia's big SUV, the Borrego, is a fuel cell
9th August, 2009
- Continuing Kia's commitment to 'eco-friendly' technologies
- Aiming to meet with global consumer demand for alternative fuel powered vehicles
Kia will bring a raft of "eco-friendly" vehicles to market as part of the Hyundai-Kia
Automotive Group's commitment to developing environmentally friendly technologies.
Announcing more than USD 3 billion of investment (4 trillion Korean Won) in 'eco-friendly
growth', the group has said it is aiming to become one of the world's top four manufacturers of
low emission vehicles by 2012 - the date it has slated for the introduction of fuel cell electric
vehicles on the Korean market.
Kia will be fully involved in this process with petrol and diesel hybrid vehicles set to follow
the European introduction of its emission-reducing cee'd ISG models within the next two years. Kia
is also working on plug-in hybrids and has some of the most advanced fuel cell vehicles operating
anywhere in the world.
These vehicles will be exported within a few years of their introduction into the Korean
"The Hyundai-Kia Automotive Group is determined to bring affordable and usable green
technology to consumers around the world," said Hyoung-Keun Lee, Senior Executive Vice
President and COO of the International Business Division, Kia Motors Corporation. "Our
introduction of cee'd ISG in Europe, Forte LPI in Korea and other environmentally friendly
technologies clearly indicate our plans for a greener future."
Kia has a dedicated environmental research and development facility at Mabuk in Korea, as well
as one of the most environmentally friendly production plants in the Slovak Republic. As such,
the company is poised to introduce new technologies that can be adapted into new and existing Kia
"Kia is determined to meet with demands from our consumers around the world. We expect the
demand for environmentally friendly and low emission vehicles to pick up strongly as the global
market emerges from the current recession," Mr. Lee added.
Kia already has fuel cell development vehicles operating in various locations including California
and its latest-generation test bed is capable of covering more than 560 kilometres on a single charge
of hydrogen and starting at temperatures as low as minus 25 degrees Centigrade (minus 13 degrees
Fahrenheit), both essential for normal everyday use around the world.
Kia and Hyundai are providing real-life test vehicles to various Government bodies in Korea and are
committed to developing fuel cell vehicles that can be easily built on traditional production lines by
2015. The investment in eco-friendly technology represents a significant part of overall investment of
USD 8 billion (9.3 trillion Korean Won) announced by the Hyundai-Kia Automotive Group.
Kia Motors Corporation was founded in 1944 and is Korea's oldest manufacturer of motor vehicles.
As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive
brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in
eight countries which are then sold and serviced through a network of distributors and dealers
covering 172 countries. Kia has over 40,000 employees worldwide and annual revenues of over US$14.5