Cerato Opens The Next Chapter On Kia's Australian Success Story
24th May, 2004
Kia may already be Australia's fastest growing brand, with its 70 per
cent increase in sales earning it a place in Australia's top ten brands, but it won't be resting on its laurels in
the second half of 2004 with the arrival of the all new Kia Cerato on 1st July.
The Kia Cerato will join Kia's range of top selling models, including Australia's number one people mover, the
Kia Carnival; two top selling commercial vehicles, the Pregio and the K2700, and the Kia Rio which has a strong hold
on third place in the small car market.
"Our success is based on offering quality vehicles, with a high level of standard equipment at sensible prices,"
explains Edward Butler, Kia's National Sales Manager. "The Kia Cerato will follow this philosophy and, with its
stylish new design and excellent drivetrain, our sales expectations are high."
The Kia Cerato slots into the Kia range between the Rio and the recently launched Kia Optima V6 sedan. The Cerato
is powered by a 2.0 litre 103 kW engine with the choice of either a five speed manual gearbox or electronic automatic
gearbox. The Cerato offers a spacious interior and a roomy boot within its 4.3 metre length.
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Kia will announce prices and specificationon 1st July, but with the existing Kia passenger car range offering
power windows, central locking, CD player and air conditioning all as standard, it can be expected that the new
Cerato will be fully equipped.
"The Cerato is the start of the next chapter of Kia's transformation of its role in the Australia car market over
the past three years," says Mr Butler. "Kia Sponsorship of the Australia Open combined with a significant increase in
marketing activity and effective retail campaigns, has transformed public awareness of Kia in Australia. We now have
a modern and stylish range of cars and commercial vehicles and we have a dealer group that is providing excellent
customer service. The Cerato is the first of the next generation of Kia models, each set to advance Kia in Australia
and around the world."
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