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Kia Forte is 'Top Safety Pick' by IIHS in the US

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23rd April, 2010

  • Kia's latest compact sedan in the US wins highest award from IIHS
  • Forte receives top ratings for front, side, rollover and rear impact protection
  • Compact sedan is third vehicle in company history to be named 'Top Safety Pick'

Following in the footsteps of the 2010 Soul urban passenger vehicle, Kia Forte (known as 'Cerato' in Australia and some other markets) has been recognised by the US' Insurance Institute for Highway Safety (IIHS) with a 2010 'Top Safety Pick' award in the Small Car category.

The new Kia Forte received the organisation's top honour by earning 'Good' ratings - the highest achievable - in frontal, side, rear and roll-over impact crash safety tests. Kia Sedona ('Carnival' in Australia and some other markets) was chosen as a 'Top Safety Pick' shortly after its launch in 2006.

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"The Kia brand is growing rapidly in the US thanks to new vehicles, such as the Forte, that embody our core philosophies of quality, value, style and safety," said Michael Sprague, Vice President, Marketing of Kia Motors America (KMA).

"Forte offers buyers a youthful and dynamically styled vehicle with an impressive array of standard safety features; and being honoured as an IIHS 'Top Safety Pick' award winner furthers its position as a top contender in its segment and a vehicle that offers consumers the entire package."

Ratings from the Institute are based on results from frontal, side and rear impact crash tests and for the first time a good performance in a roof strength test to measure protection in a roll-over also was required to win.

Each vehicle's overall evaluation was based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible.


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