Kia CUB concept debuts in Seoul
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31st March, 2013
- Global premiere of all-new CUB compact four-door coupe concept
- Comfortable four-seater cabin appeals to trend-setting urban dwellers
- Rearward-opening rear doors ensure excellent cabin access
Kia Motors debut the all-new ‘CUB’ concept car at 9th Seoul Motor Show late last week in Korea.
Designed at the Kia headquarters studio in Seoul, under the direction of President and Chief Design Officer, Peter
Schreyer, the CUB is less than four metres long, has rearward-opening rear doors and an ‘access-all-areas’ interior
concept without traditional B-pillars, providing excellent access to the luxuriously trimmed cabin.
“The new Kia CUB is a compact, four-door coupe created with a clear focus on driving performance and
practicality,” comments Thomas Oh, Senior Executive Vice-President and COO, Kia Motors Corporation. “Styled to
appeal to trend-setting urban dwellers, the CUB features a comfortable four-seater cabin which generates an emotional,
feel-good response and delivers everyday, real-world benefits.”
The exterior styling of the Kia CUB highlights that it is both sleek and small, with a cheerful 'face' and a daring
'character'. Design features instigated by Peter Schreyer for the 2007
Kia Kee 2+2 concept
are revisited in a new form.
The CUB’s nose has a broad wrap-around ‘mouth’ and there is a ‘dip’ in the top of the windshield – a motif that is
featured on Optima, Sportage and Cadenza models. The latest interpretation of the grille is a shallower design
incorporating the turbocharger’s air intake, highlighted in body colour.
The headlamps feature two-point LED lights – similar to those which first appeared on the Kia Quoris large flagship
sedan last year. Large 19-inch alloy wheels fill the wheel arches and the front doors have aerodynamic ‘turning-vanes’
at sill level to streamline and add definition the CUB’s flanks.
At the rear, LED tail lights complete the classy feel of the exterior and the nose treatment derived from Kia’s Kee
concept car is replicated at the tail to accentuate the width of the vehicle.
The super-smooth exterior, with its flush glazing, minimum-drag wing mirrors and automatic touch-type door handles,
promises ultra-low aerodynamic drag. A two-colour paint finish with sporty stripe hints at the CUB’s high-performance
potential, while the car’s broad track gives it an imposing stance.
Four-seater luxury cabin
With four individual seats, the CUB’s interior presents a unique ambience. The cabin provides the sensation of a
luxurious coupe and is trimmed in black leather with yellow colour accents around the seats, door armrests and steering
The instrument cluster design is inspired by the eyes of a wild animal. The centre-stack design is minimalist with an
air vent controlled by touch sensor. For extra safety, the steering wheel rim is capable of monitoring the driver`s
As well as a steering-wheel, there is a DIS (Driving Information System) controller connected to a gesture camera
which provides easier operation while driving. With well-defined motions, drivers can set up each menu on the centre
display. Hinting at the high-performance nature of the CUB, there is a footrest provided in the front passenger
Turbocharged 150kW engine
The CUB powertrain features a new version of the company’s 1.6-litre GDI (gasoline direct injection) engine – recently
confirmed as the powerunit for the new Kia pro_cee’d GT and cee’d GT.
Fitted with a twin-scroll turbocharger and strengthened internal components, the new engine generates 51% more power
(150kW/204 ps) and 60% more torque (265 Nm) than the regular 1.6 unit. This engine enables both of Kia’s European GT
models, with a six-speed manual transmission, to accelerate from 0 to 100 km/h in 7.7 seconds and reach a top speed of
At the present time there are no plans to put the Kia CUB concept car into volume production.