Kia Soulíster awarded 2009 Concept Truck of the Year
24th June, 2009
Kia Motors America (KMA) have announced the open-air
Soulíster Concept, which made its debut at the 2009 Detroit Motor Show (North American
International Auto Show - NAIAS) last January, was named the 2009 Concept Truck of the Year during
the 2009 North American Concept Vehicle of the Year Awards at the Automotive Hall of Fame in
Dearborn, Michigan.†Honoured for its beach-ready prowess and creative design, Soulíster is the
first concept from Kia Motors to receive one of the coveted Concept Vehicle of the Year Awards,
proving that a small, personal-use truck can still be fun and capable.
ďThe Soul production vehicle has provided our design team with a tremendous platform for
expression, and with the Soulíster we sought to highlight a different side of the Soul and take it
to another level,Ē said Tom Kearns, chief designer, Kia Design Centre America.†ďIt is an
honour for the Soulíster to be named Concept Truck of the Year, and further proof that Kiaís
global commitment to design is dramatically altering the brandís image and consumerís opinion of
our company and our vehicles.Ē
The eighth annual North American Concept Vehicle of the Year Awards recognise those vehicles
most likely to shape the future of the automobile industry and are organised by the South East
Automotive Media Organisation.†A jury of more than two dozen North American automotive journalists
selected the winners from 23 Concept Vehicles and 11 Production Preview Vehicles that made a North
American debut during the 2009 motor show season.
ďThe Kia Soulíster shows the playfulness of the designers from the initial design of the
Soul,Ē said juror Lou Ann Hammond.
A two-door concept with roadster roots, the brightly coloured Soulír yellow Soulíster projects a
'hip' industrial look with screw borders, reminiscent of a rivet design found on a fighter jet.†The
windshield is shortened for a sportier and hunkered down appearance.†A two-piece top enables
passengers to expose the front and back seating areas independently, using 'elbow-grease' technology.†
The roll bar serves a dual purpose and includes a place for the slider tracks, while providing
protection not found in traditional convertibles.
Regardless of Soulíster being viewed from front, back or side, it offers innovative perspectives
derived from the original Soul.†The energetic, distinctive look carries from front to rear with dual
chrome exhaust and polished aluminium exhaust tips featuring carbon-fibre interior sleeves.†The
large 19-inch, five-spoke aluminium alloy wheels perfect the Soulísterís appearance.
Once inside, the non-floor-mounted cantilevered seats project the illusion of being suspended in
space when viewed from the side allowing for increased rear legroom.†Storage compartments below each
of the fold-flat rear seats, offer room for myriad cargo needs.†In addition to the spacious cargo
area, dual storage compartments also can be found in the rear and underneath the cargo hold