Kia at Paris Motor Show
Kia POP concept car (above)
23rd September, 2010
- Electric POP concept to headline Kia’s Paris Motor
- Stunning all-new Kia Optima sedan to make European debut
- Kia continues commitment to sustainable transport with ‘green zone’
Kia’s 2010 Paris Motor Show stand will major on striking design and new technologies. Taking
centre stage and making its world premiere will be the eye-catching, compact and unique electric
POP concept, designed by Kia’s European design team under the direction of Peter Schreyer, Kia’s
Chief Design Officer, and Gregory Guillaume, Kia Europe’s Chief Designer.
“A concept car like the POP could only have come from us,” explains Gregory Guillaume.
“Designers very rarely have the opportunity to start from a clean sheet of paper and it’s great
to be in a position to operate with such freedom.”
In addition to POP, Kia will also be displaying a number of striking production models which
reinforce the company’s commitment to developing its design language – and putting this into
practice with real-world models.
Chief among these will be an all-new D-segment contender, the new Kia Optima. The new model will
make its European debut at the Paris Motor Show before going on sale in select European countries
this year and continue throughout Western Europe during 2011.
Embodying what Peter Schreyer calls “a bold, athletic and visual sporting energy”, which is
carried through from the exterior to the car’s involving driving dynamics, Kia Optima is expected
to significantly grow Kia’s market share in the D-segment.
The stylish sedan is longer, lower, wider and has a longer wheelbase than any previous D-segment
offering from Kia. It will be available in Europe with a host of high-technology features and with
a choice of either a new ‘U2’ 1.7-litre VGT diesel engine (136 ps*) or an all-new
technically-advanced ‘Nu’ 2.0-litre CVVL (continuously variable valve lift) petrol engine (170 ps*).
The second of Kia’s design-led production models at Paris will be the new Kia Sportage compact
SUV. New Sportage will soon be available with two additional engine options – both smaller capacity,
fitted with fuel-stretching technology and matched exclusively to 2WD drivetrains and six-speed
manual transmissions – to offer even greater efficiency.
Demonstrating Kia’s ongoing commitment to minimising its vehicles’ impact on the environment, the
manufacturer’s Paris stand will also feature a number of ‘eco-friendly’ models. The three
environmentally-focused vehicles – Kia cee’d and Venga low emissions models, and an innovative mild
hybrid Kia Sportage concept – have an average tailpipe CO2 figure of just 108 g/km and will be
displayed in a distinct ‘green zone’ on the stand.