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New Kia Optima revealed

New Kia Optima (copyright image)

New Kia Optima (copyright image)

New Kia Optima (copyright image)

New Kia Optima (copyright image)

Home > News > Kia

2nd April, 2010

  • Mid-size sedan offers new levels of style and performance features from Kia
  • Five all-new powertrains including, for North America, a turbo and Kia's first-ever hybrid
  • Fresh design from the ground up embodies bold, 'athletic' and sporty visual dynamism
  • Leading levels of premium amenities and technology features

Kia Motors Corporation yesterday (local time) conducted the world premiere of its all-new Optima mid-size sedan at the New York Motor Show.

Arriving in showrooms in North America and non-European markets (including Australia) in the final quarter of this year and throughout Europe in mid-2011, the next generation Kia Optima continues Kia's design-led transformation, while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and 'athletic' confidence from every angle.

Kia Optima's groundbreaking spirit continues under the bonnet and inside the cabin with the introduction of five new powertrains, which deliver class-leading power (in North America) with highly competitive fuel economy - and the brand's first-ever hybrid for North America (available in early 2011).

Designed at Kia's studios in Frankfurt and Irvine, California, the all-new Optima is longer, wider and lower than the vehicle it replaces and is based on an all-new mid-size platform that allowed for distinctive dimensions and proportions while also providing a unique 'canvas' for Kia's global design team to pen a vehicle that stands apart from everything else in its segment.

"The all-new Optima is a new strand in Kia's growing design 'DNA' with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit," said Peter Schreyer, chief design officer, Kia Motors Corporation.

"From the distinctive sweeping chrome accent that stretches through the C pillars to the sleek 'greenhouse' and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail."

The all-new Kia Optima also employs engine management systems like direct injection, multi-port injection and turbocharging to help bring performance to the brand without sacrificing fuel efficiency. Its smooth-flowing lines speak of grace and style and offer a strong hint of European luxury.

All-new Kia Optima Specifications

Exterior Dimensions

Overall Length:  4,845 mm (190.7 inches)
Width:  1,830 mm (72.0 inches)
Height:  1,455 mm (57.3 inches)
Wheel base:  2,795 mm  (110.0 inches)

Interior Dimensions

Front Headroom:  1,015 mm (40.0 inches)
Rear Headroom:  955mm (37.6 inches)
Front Legroom:  1,155mm (45.5 inches)
Rear Legroom:  880 mm (34.6 inches)

Self-Catering Holiday
Accommodation in
Denmark, WA
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North America
2.4 litre GDI four-cylinder:  203 ps*
2.0 litre GDI turbo four-cylinder:  278 ps*
2.4 litre hybrid (early 2011 availability)
2.0 litre CVVL: tbc
1.7 litre VGT: tbc
Other overseas markets
2.0 litre MPI: 165 ps*
2.4 litre MPI: 178 ps*
2.4 litre GDI four-cylinder:  201 ps* (Australia only)


6-speed Manual
6-speed Automatic w/ Sportmatic® shifting

Wheels & Tyres

Wheels:  16-inch, 17-inch, 18-inch
Tyres:  205/65R16, P215/55R17, 225/45R18

Australian Availability

Scheduled to be launched in Australia during late quarter four 2010, Kia Motors Australia has confirmed the model previously known as Magentis, will now be called Optima. Local specifications and pricing are still under consideration.


Hear Chris Goodsell
Talk Motoring On
Radio & Internet
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