- Mid-size sedan offers new levels of style and performance features from Kia
- Five all-new powertrains including, for North America, a turbo and Kia's first-ever hybrid
- Fresh design from the ground up embodies bold, 'athletic' and sporty visual dynamism
- Leading levels of premium amenities and technology features
Kia Motors Corporation yesterday (local time) conducted the world premiere of its all-new Optima
mid-size sedan at the New York Motor Show.
Arriving in showrooms in North America and non-European markets (including Australia) in the
final quarter of this year and throughout Europe in mid-2011, the next generation Kia Optima
continues Kia's design-led transformation, while revealing a completely new and stunning design
language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and
'athletic' confidence from every angle.
Kia Optima's groundbreaking spirit continues under the bonnet and inside the cabin with the
introduction of five new powertrains, which deliver class-leading power (in North America) with
highly competitive fuel economy - and the brand's first-ever hybrid for North America (available
in early 2011).
Designed at Kia's studios in Frankfurt and Irvine, California, the all-new Optima is longer,
wider and lower than the vehicle it replaces and is based on an all-new mid-size platform that
allowed for distinctive dimensions and proportions while also providing a unique 'canvas' for
Kia's global design team to pen a vehicle that stands apart from everything else in its segment.
"The all-new Optima is a new strand in Kia's growing design 'DNA' with a blend of simple and
fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same
fashion as a perfectly-tailored fine Italian suit," said Peter Schreyer, chief design officer,
Kia Motors Corporation.
"From the distinctive sweeping chrome accent that stretches through the C pillars to the sleek
'greenhouse' and flared wheel arches, every inch of the Optima projects a distinguished and refined
style and extreme attention to detail."
The all-new Kia Optima also employs engine management systems like direct injection, multi-port
injection and turbocharging to help bring performance to the brand without sacrificing fuel
efficiency. Its smooth-flowing lines speak of grace and style and offer a strong hint of European
All-new Kia Optima Specifications
Overall Length: 4,845 mm (190.7 inches)
Width: 1,830 mm (72.0 inches)
Height: 1,455 mm (57.3 inches)
Wheel base: 2,795 mm (110.0 inches)
Front Headroom: 1,015 mm (40.0 inches)
Rear Headroom: 955mm (37.6 inches)
Front Legroom: 1,155mm (45.5 inches)
Rear Legroom: 880 mm (34.6 inches)