Kia Soul earns another safety accolade
Kia Soul (above) again scores well in crash testing.
This time its the US spec Soul that does well. These particular test results have some
for Australian spec Soul 2 and Soul 3.
14th August, 2009
- Recognised for good performance in US crash safety tests
- Offering drivers the entire package with safety features, value, style and personalisation options
With less than a year on the global market, the eye-catching Kia Soul already has won numerous accolades,
including a ‘5-Star Crash Safety Rating’ from EuroNCAP. Kia's affordable car now adds a 2009 ‘Top Safety
Pick’ from America's highly respected Insurance Institute for Highway Safety (IIHS) to its list of
accomplishments, selected as one of only 10 small vehicles to earn the organisation’s top honour for
earning “Good” ratings – the highest achievable – in frontal, side and rear impact crash safety tests.
“Despite the current economic and industry situation, Soul continues to post strong sales and is a
proven consumer favourite for its head-turning style, incredible value, numerous personalisation options
and long list of standard safety features,’” said Michael Sprague, Vice President, Marketing of Kia
Motors America (KMA). “Safety in particular continues to be a top purchase consideration for consumers
in today’s market, and having Soul honoured with a ‘Top Safety Pick’ further strengthens its position as a
vehicle that offers the entire package.”
Ratings from the Institute are based on results from frontal, side and rear impact crash tests, with
each vehicle’s overall evaluation based on various measurements specific to each crash angle, and overall
impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic
stability control available to be eligible.
Kia Motors’ newest five-door is a perfect embodiment of the brand’s current design-led transformation
with its fun and unique design. In addition to immense style and value, Soul also offers consumers the same
high level of standard safety equipment as all Kia vehicles, including front seat active headrests, dual
front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System
(ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution
(EBD), Brake Assist System (BAS) and a Tyre Pressure Monitoring System (TPMS). Front and rear crumple zones,
side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children
(LATCH) system also come standard.