In a statement, on Monday, he said, "After my eight years with Aston Martin, four with profitability and 16 months of independence, it’s time to think about a longer term future. Aston Martin is an honest, authentic brand which builds the most beautiful sports cars combining modern technology with craftsmanship. Next year we will launch the four door Rapide sports car and this will be followed by the project ‘one 77’, the most spectacular Aston Martin ever. Aston Martins are currently available in 32 countries but we will remain limited in our market penetration by the pure character of our cars - sports cars."

"We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sports car and, therefore, offer a perfect synergy. Lagonda will use a unique design language as Aston Martin does. We will take elements of DNA from the past but will be very future orientated as we are with Aston Martin. With Lagonda offering exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets, I believe we can be present in more than 100 countries in the world."