Lagonda Taraf availability expanded
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28th February, 2015
- Aston Martin drop plan to only sell their new Lagonda saloon in the Middle East
- Production will be limited to 200 units
- Taraf will be available in left or right-hand drive
Aston Martin is today announcing that the luxurious new Lagonda saloon will be made available, in limited numbers, to
more customers around the world.
Aston Martin will now accept orders for the Lagonda Taraf – the latest in a line of saloons – from prospective buyers
in more major markets. It is now available to clients in EU legislation-compliant Continental Europe, the United Kingdom
and South Africa, with the Lagonda Taraf now re-engineered to be available in either left or right-hand drive.
CEO, Dr Andy Palmer said: “Opening up the Lagonda Taraf to an increased number of customers around the world was a
high priority for me as soon as I joined Aston Martin late last year. I wanted to be able to offer this exceptional
saloon to the potential owners from around the globe who have been enquiring about it, and I’m very happy that we have
been able to expand the Lagonda proposition.”
Initially available only to buyers in the Middle East, where it was launched in Dubai late last year, the Lagonda
Taraf is being built in a limited small series of no more than 200 cars.
The return of Lagonda follows in the wake of other special projects by Aston Martin such as the development of the
extreme Aston Martin Vulcan super car, Vantage GT3 special edition, One-77, V12 Zagato and the CC100 Speedster Concept.
Based on the brand’s almost infinitely flexible VH architecture, the saloon features many of the same cutting edge
engineering techniques seen in Aston Martin sports cars, such as the extensive use of carbon fibre body panels.
The car is hand-built at Aston Martin’s manufacturing facilities in Gaydon, Warwickshire, in a building previously
given over to the assembly of the One-77.
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The 6.0-litre V12-engined saloon is being offered to customers with precise pricing details remaining confidential,
and likely to be significantly different in each case due to very high levels of bespoke content. Each Lagonda customer
will have the option of ensuring their car is unique by personalising Aston Martin bespoke service.
Dr Palmer said: “As a result of today’s announcement we anticipate very quick expressions of interest from
customers around the world, many of whom will want to add Lagonda to their luxury and sports car collections.”
“Aside from its confident style, many buyers will also recognise this Lagonda Taraf as a piece of automotive
history, following in the tracks of its distinguished predecessor the William Towns Lagonda.”
He added: “I’m also particularly pleased that we have been able to engineer Lagonda for right-hand drive markets
meaning, of course, that I’m sure we will see the car in use on Aston Martin’s ‘home ground’ of the UK in due
Aside from its original markets in the Middle East, the Lagonda Taraf is now also available in Austria, Belgium,
Denmark, France, Germany, Greece, Hong Kong, India, Italy, Luxembourg, Malaysia, Monaco, Netherlands, Norway, Poland,
Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, UK, Ukraine.
Specifications are subject to change without notices.