Automobili Lamborghini increases worldwide sales again
25th January, 2009
In spite of recent worldwide financial and economic turmoil, Automobili Lamborghini S.p.A. has delivered
another historically very strong year of sales during 2008. The Italian luxury sports car manufacturer
increased unit sales from 2,406 to 2,430 units. This means a growth of 1%.
Weaknesses in major traditional markets where more than offset by growth in other markets as well as in
new and emerging markets.
The US market saw a decrease of 20.3% with 741 units sold instead of 930 the year before. The US share
of worldwide sales decreased from 38.7 to 30.5%. In Europe, sales remained stable. While traditional
markets like Germany and the UK showed relatively small single digit decreases, sales in the Italian
homeland of the brand of longstanding tradition increased by 10% to 230 units sold. This sales growth
pushed Italy into the position of second largest market in the world. Good performances were also recorded
in France, which showed growth rates of 27%.
The strongest growth rates were achieved in the Middle Eastern and Far Eastern Asian core markets. The
Middle Eastern region achieved a sales increase of 66% from 100 to 166 units sold. In the Far East, China
more than doubled its sales from 28 to 72 units sold with an increase of 157%. Additionally, Hong Kong and
South Korea showed high triple digit growth rates of 120 units and more than 100%. The worldwide share of
the Middle Eastern and Far Asian sales increased from 15.0 to 21.8%.
"In the light of worldwide economic insecurities and sluggish car markets, this new record year above
all proves the sustainability of our business strategy. We know that there are tough times ahead now, but
we have increased the value and attractiveness of our luxury brand in so many facets that we are ready to
take on whatever challenges the future might bring us", said Lamborghini President and CEO Stephan
With the youngest and most attractive product line-up in the company's 46-year old history, with one
'new' model launched every year, with the consistent expansion into new markets of the highest potential
like the Middle East and Asia, Automobili Lamborghini has managed to show a strong above-market growth rate
in recent years.
The company's development marks one of the most respected turn-around projects in the automotive and
luxury industries. Amongst other factors like a very positive brand image development the workforce has
strongly increased in only four years.
Long before approaching 2009, the company has taken decisive steps to be well prepared for volatility
in demand. Production flexibility is made possible by cooperative concepts developed with the union
representatives. Besides flexible working hours, it is agreed to also encompass the option to change work
time into training and qualification projects.
Lamborghini does not abandon its long-term strategy. Investment into R&D will not be reduced, as there
will be ongoing expansion of the brand presence on a worldwide scale. The company sticks to its development
of one new model each year. The latest example of this confidence is the announcement of the new
Lamborghini Gallardo Spyder LP 560-4 (as shown above). Lamborghini is confident to become the most
profitable luxury sports car manufacturer, the most attractive employer in its segment.
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