Lamborghini at Detroit Motor Show
15th January, 2009
Alongside the new Gallardo LP 560-4 Spyder, Lamborghini will present two exclusive, highly individualised
super sports cars at the 2009 Detroit Motor Show. With a unique, matt-lustre paint finish in matt blue and
all available special equipment options, this Murciélago LP 640 and Gallardo LP 560-4 demonstrate the
virtually limitless possibilities and expert craftsmanship presented through the Ad Personam individualisation
programme by the specialists in Sant’Agata Bolognese.
"Ad Personam offers every Lamborghini customer the opportunity to acquire a completely exclusive vehicle
from a unique brand – one that is perfectly in tune with their own lifestyle,” says Stephan Winkelmann,
President and CEO of Automobili Lamborghini. “A super sports car from Lamborghini is always a fundamental
expression of the buyer’s personality. And that is why the highest levels of exclusivity are possible, right
through to absolute one-of-a-kind Lamborghini vehicles.”
“Think the impossible” is the motto of the Lamborghini individualisation programme. Ad Personam offers a
host of possibilities to bring a highly individual style to the exterior and the interior of a Lamborghini –
all the way through to a Lamborghini like no other.
A unique colour for a unique design
Both super sports cars presented in Detroit are such highly individualised examples– painted in matt blue,
an all-new, powerful blue tone with a matt-lustre finish. Dressed like this, the Murcielago and the Gallardo
are elegant and refined, yet extremely powerful and dynamic. This is a unique colour that fits perfectly to
the unique design of a Lamborghini.
The super sports car brand from Sant’Agata Bolognese is the only car maker to have mastered the difficult
and complex craftsmanship required to work with the matt-lustre paint finish. Alongside the new matt blue
three more colours are permanently available in the Ad Personam programme: Nero Nemesis is a matt-lustre
black, while the matt white is called Bianco Canopus; and Marrone Apus refers to the elegant matt brown finish.
In addition, Lamborghini Ad Personam offers its customers complete freedom to choose any colour imaginable.
Luxuriously sporty or classically powerful
In their interiors, too, the highly individualised super sports cars presented in Detroit this week provide
a clear example of the possibilities offered by the Ad Personam programme. The base colour applied to the
upholstery of both vehicles is black, with colour contrast supplied by fine diamond stitching in the blue of
the exterior paintwork. This is applied to the seats, door trim, headliner and the steering wheel. The leather
upholstery lends a luxuriously sporty look and feel to the Gallardo LP 560-4.
Furthermore, the Gallardo LP560-4 shows the finest in Nappa leather in colour Nero Perseus which clads not
only the seats, cockpit and door trim, but also the pillars and headliners. Further accents are provided
courtesy of individual elements crafted in carbon fibre. The Callisto wheels are painted in high-gloss black,
providing a contrast to the matt blue paint finish.
The Lamborghini Murciélago LP 640 is one of the most fascinating super sports cars of all time, and
underscores this in Detroit with a purist interior finished in Alcantara ® with diamond stitching. Not only
are the sports seats upholstered in Alcantara ®, but also the entire interior, including doors and headliner.
The cockpit surround is finished in carbon fibre. The steering wheel features stitched suede and carbon fibre
inlays. The high-gloss black of the Murcielago’s wheels – in Hermera design – also delivers the perfect
contrast to the matt blue exterior paintwork.
An inexhaustible range
Ad Personam offers an inexhaustible range possibilities for bringing a completely unique style to the
interior and exterior of every Lamborghini. The colour and trim designers from Sant’Agata Bolognese have also
provided exceptionally exclusive equipment offerings for the entire product range. The extended leather
finish, for example, enables the allure of the first-class natural product to be raised even further. Only
the very finest quality leathers are used. The seats alone offer infinite possibilities through a vast range
of colour options for leather and Alcantara ®, two-tone contrasts, material mixes, stitching and piping in
contrasting colours, as well as the diamond-stitched pattern of the seat squabs, known as Q-citura.
The exceptionally hi-tech carbon fibre material provides a hint of the racetrack, with elements such as
the control panel for the air conditioning and the hand brake boasting a carbon fibre finish. Further
finishing touches for personalising the exterior include an extended range of wheel options and brake
callipers in yellow and silver.
Within applicable vehicles, Lamborghini can comply with virtually any customer’s desire in vehicle
individualisation. The boundaries are set, however, by Lamborghini’s own quality demands, which apply to all
modifications carried out. When a new Lamborghini exactly meets personal expectations in terms of colours,
materials and trim, then aesthetic perfection has been achieved.
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