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Happy 60th Birthday Land Rover

 

 

30th April, 2008

The original 1948 Land Rover (known as 'HUE') with the Land Rover LRX concept car

Today, the 30th April, 2008, the company that pioneered go-anywhere transport, that helped to open up Australia and the world, turned 60.

It was in 1948 that Land Rover developed a new segment in the automotive industry when it introduced to the market to a totally new concept in motoring. In 1970 the Range Rover was launched into the market, again Land Rover were the innovators, combining versatility and capability with comfort and styling. The Range Rover has been called the most significant 4x4 vehicle ever, the first 4x4 to be equally capable on-road and off-road.

During the 1940s and 50s over 800 Land Rovers were used to build the Snowy Mountains Hydro-Electric Scheme. This project cemented Land Rover's reputation in Australia for tough all-terrain 4x4s.

Land Rover has never been stronger, record global sales in 2007, exciting new products, investment in future technology and financial security. In Australia, the brand's retail sales are up 80% for the first quarter over last year.

Roger Jory, Land Rover Australia General Manager, "This is an enormously exciting period for Land Rover, not only are we setting record sales globally, and achieving strong growth locally, but we also celebrate our 60th anniversary. Land Rover is going from strength to strength repositioned as a premium niche brand through a product led transformation."

The future for Land Rover has never looked so bright, with a new owner coming along soon and exciting new models to look forward to. The LRX Concept displayed at the Melbourne Motor Show is also a clear demonstration of Land Rover's commitment to sustainability, and a glimpse as to what Land Rover has installed for the future. On the brand's 60th anniversary, it opens a brand new chapter for the next 60 years.


Sales To Date: 1,912,108


Land Rover Timeline

1948

LAND ROVER SERIES I

The 'farmer's friend' makes its debut in post-war Britain

1949

-

British Army orders its first Land Rovers

1953

-

Long Wheelbase version introduced

1958

LAND ROVER SERIES II

Series II Land Rover unveiled with more refined styling

1966

-

500,000th Land Rover

1970

RANGE ROVER

Land Rover's iconic luxury model is launched in two-door format

1971

LAND ROVER SERIES III

Land Rover Series III launched

1976

-

Millionth Land Rover is built in June.

1982

-

Four-door Range Rover released

1989

DISCOVERY

Third Land Rover model launched

1990

DEFENDER

Original 'Landie' relaunched and renamed

1992

2ND GENERATION RANGE ROVER

2nd generation Range Rover launched

1993

-

1.5 Millionth Defender sold

1995

-

Land Rover production tops 100,000 per annum

1997

FREELANDER

Land Rover's fourth model launched

2002

3RD GENERATION RANGE ROVER

All-new Range Rover makes debut

2004

DISCOVERY 3

Latest generation Discovery launched

2005

RANGE ROVER SPORT

Hugely popular sports tourer goes on sale

2006

-

Land rover announces ground-breaking CO2 offset scheme for all UK models

2006

FREELANDER 2

Production begins at award-winning Halewood plant

2007

-

Record worldwide sales of 226,000 vehicles

2008

LAND ROVER LRX CONCEPT

LRX points to the future of Land Rover



Other Land Rover content: here.

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