Land Rover Australia records annual sales boost in 2008
27th January, 2009
With a total of 4,320 retail sales in 2008, Land Rover achieved its third consecutive year of growth in
Australia. In fact, Land Rover was one of the few automotive brands to actually better its 2007 retail
result, with a 16.5% increase over the previous year.
Land Rover's performance can be attributed to the continued success of the Discovery 3, still the
British brand's best selling model in Australia, even after 5 years in the market place.
The Defender 110 and Freelander 2 continued to make inroads into the highly competitive SUV segments
with increases of 193% and 83.2% respectively over the previous year. While at the top end of the market
the Range Rover Sport and Range Rover Vogue continued their 'reign' as the ultimate status SUVs, the
highly refined and frugal TDV8 diesel engine proving to be a popular choice with customers.
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General Manger, Roger Jory, said "It's a testament to Land Rover's excellent product that the
company was able to record such a strong sales result in 2008, especially in the face of the current
global economic situation."
"Looking forward to 2009, with such a dedicated dealer network and exceptional product line-up,
Land Rover is in a great position to minimise the impact of this economic uncertainty and continue to
thrive in the Australian market."
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