Lexus announces prices for new convertible
Lexus IS 250C (above) will launch, locally, within weeks.
15th July, 2009
Lexus IS 250C will come to market with three model
grades, starting at a sharp $79,900* for the Prestige model.
The Sports and Sports Luxury models will retail for $84,900* and $99,900* respectively.
Lexus Australia Chief Executive John Roca said that IS 250C is a welcome addition to the Lexus
"The luxury convertible market is highly competitive and IS 250C brings a new look and approach
to the segment, one that we believe will resonate with consumers."
"In this market segment, price is less imperative - IS 250C will be purchased for emotional and
"Lexus however, also adds an element of rationality to that decision - offering a vehicle that
is unmatched for its quality, reliability and specification."
"Since eligibility, Lexus has continually topped customer satisfaction and vehicle quality
"Lexus desire to develop the world's best vehicles is in our corporate DNA - it's our own
"In the luxury market though quality, the latest technology and specification is expected and
something that isn't optional - with Lexus, customers get it all standard."
"Unlike our rivals, we've long believed that customers need simplicity in their ownership and
"Lexus achieves this by offering vehicles that are highly specified as standard, which in turn
further benefits the customer as we have the ability to offer sharp pricing due to the reduced
complexity of our model line-up."
"Customers, after all, are the key here and IS 250C will bring new customers to the brand, but
it's the long term experience that ensures they stay with us."
"Our pricing is not apologetic - it's realistic, in our relatively short history we constantly
make the competition stand up and take notice and the end result is consumers benefit," said Mr
*Manufacturer's list prices are provided for comparison purposes only. They do not include
dealer delivery or statutory charges.