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Lotus Announces Sharper Pricing

Lotus Elise (copyright image)

Lotus Elise

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6th April, 2010

  • Amendments to pricing across the Elise and Evora vehicle platforms
  • Sharpened Option pricing across the range

Lotus Cars Australia has announced that it has adjusted the price of many of its current new cars, with savings of up to $18,500 in the model range. Following a change in international market conditions and advancing sales and marketing initiatives, Lotus Cars Australia is primed to pass on substantial savings to the customer, making its Elise, Exige and Evora sports cars more affordable.

Lotus Cars Australia Managing Director John Startari explains "The government's import duty reduction at the start of 2010 has offered some assistance, whilst favourable foreign exchange rates have been a further catalyst to these announced price changes. We are now even more competitive as a brand, and with individual models, all this whilst we are still maintaining equipment levels and introducing model year updates."

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The Lotus range starts with the Elise, a face-lifted and renamed model, previously known as the Elise S. The MY2011 Elise will retain the sharp Lotus range entry level price of $69,990, but will be updated with the new-for-2010 production body styling and a variety of other modifications. These MY2011 body styling changes will also be evident on the Elise R and Elise SC, which both see a $10,000 base vehicle price reduction. The first MY2011 Elise range cars are to land in Australia mid-way through the year.

The new Lotus Evora that headlines the range is also reduced by $10,000, in both 2+0 and 2+2 versions. The Lotus Evora, the only mid-engined 2+2 in the world that also offers spectacular performance of 0-100km/h in just 5.1 seconds and low emissions and fuel consumption of just 205 g/km and 8.7 l/100 km, now starts from $139,990.

Lotus Cars Australia has also announced amendments to retail pricing for Option packs, stand-alone Options and Metallic, Lifestyle and Premium paint throughout the Lotus Elise and Evora platform. These changes allow a level of personalisation on the most competitive scale ever.

"We feel this is an exciting time for Lotus," added Startari. "With the new models and the growing economy, the new pricing structure allows us to be more assertive than ever before in the Australian market, and arguably most aggressive in the world. Supported by a strong and committed Australian dealer network and focused Sales and Marketing strategies through the year Lotus is primed to progress in Australia through 2010."

The new Lotus Cars Australia pricing structure will come into effect from 1st April, 2010.

Lotus Cars Australia Price List (effective 1st April, 2010)

Lotus Elise

Model

$RRP*

Change:

Lotus Elise

$69,990

Static

Lotus Elise R

$84,990

-$10,000

Lotus Elise SC

$94,990

-$10,000

Lotus Exige and Lotus 2-Eleven

Model

$RRP*

Change:

Lotus Exige S

$104,990

-$10,000

Lotus Exige Cup 260

$129,990

-$10,000

2-Eleven

$109,000

-$18,500

Lotus Evora

Model

$RRP*

Change:

Lotus Evora 2+0

$139,990

-$10,000

Lotus Evora 2+2

$146,990

-$10,000

Limited Editions

Model

$RRP*

Change:

Lotus Elise Club Racer

$72,990

Static

Lotus Exige S Type 72

$109,990

New model

Lotus Exige Scura

$129,990

-$10,000

Option Pricing

Lotus Elise Platform Examples:

$RRP**

Change:

Elise, Elise R & Elise SC Touring pack

$6,700

-$1,300

Elise, Elise R & Elise SC Sport pack

$6,000

-$1,000

Exige S Performance pack

$8,000

-$3,000

Elise Platform Lifestyle Paint

$3,000

-$448

Lotus Evora Platform Examples :

$RRP**

Change:

Tech pack

$7,500

-$700

Premium pack

$7,500

-$400

Gloss Anthracite Forged Alloy Wheels

$5,200

-$400

Evora Platform Lifestyle Paint

$3,200

-$300

* : Recommended Retail Pricing exclusive of dealer delivery, statutory government and on-road charges.
** : Examples of the revised Recommended Retail Pricing for Lotus vehicle range Options


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