Lotus Announces Sharper Pricing
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Lotus Elise
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Lotus
6th April, 2010
- Amendments to pricing across the Elise and Evora vehicle platforms
- Sharpened Option pricing across the range
Lotus Cars Australia has announced that it has adjusted the price of many of its current new cars,
with savings of up to $18,500 in the model range. Following a change in international market conditions
and advancing sales and marketing initiatives, Lotus Cars Australia is primed to pass on substantial
savings to the customer, making its Elise, Exige and Evora sports cars more affordable.
Lotus Cars Australia Managing Director John Startari explains "The government's import duty
reduction at the start of 2010 has offered some assistance, whilst favourable foreign exchange rates
have been a further catalyst to these announced price changes. We are now even more competitive as a
brand, and with individual models, all this whilst we are still maintaining equipment levels and
introducing model year updates."
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The Lotus range starts with the Elise, a face-lifted and renamed model, previously known as the Elise S.
The MY2011 Elise will retain the sharp Lotus range entry level price of $69,990, but will be updated with
the new-for-2010 production body styling and a variety of other modifications. These MY2011 body styling
changes will also be evident on the Elise R and Elise SC, which both see a $10,000 base vehicle price
reduction. The first MY2011 Elise range cars are to land in Australia mid-way through the year.
The new Lotus Evora that headlines the range is also reduced by $10,000, in both 2+0 and 2+2 versions.
The Lotus Evora, the only mid-engined 2+2 in the world that also offers spectacular performance of 0-100km/h
in just 5.1 seconds and low emissions and fuel consumption of just 205 g/km and 8.7 l/100 km, now starts from
$139,990.
Lotus Cars Australia has also announced amendments to retail pricing for Option packs, stand-alone Options
and Metallic, Lifestyle and Premium paint throughout the Lotus Elise and Evora platform. These changes allow
a level of personalisation on the most competitive scale ever.
"We feel this is an exciting time for Lotus," added Startari. "With the new models and the
growing economy, the new pricing structure allows us to be more assertive than ever before in the Australian
market, and arguably most aggressive in the world. Supported by a strong and committed Australian dealer
network and focused Sales and Marketing strategies through the year Lotus is primed to progress in Australia
through 2010."
The new Lotus Cars Australia pricing structure will come into effect from 1st April, 2010.
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Lotus Cars Australia Price List (effective 1st April, 2010)
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Lotus Elise |
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Model |
$RRP* |
Change: |
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Lotus Elise |
$69,990 |
Static |
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Lotus Elise R |
$84,990 |
-$10,000 |
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Lotus Elise SC |
$94,990 |
-$10,000 |
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Lotus Exige and Lotus 2-Eleven |
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Model |
$RRP* |
Change: |
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Lotus Exige S |
$104,990 |
-$10,000 |
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Lotus Exige Cup 260 |
$129,990 |
-$10,000 |
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2-Eleven |
$109,000 |
-$18,500 |
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Lotus Evora |
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Model |
$RRP* |
Change: |
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Lotus Evora 2+0 |
$139,990 |
-$10,000 |
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Lotus Evora 2+2 |
$146,990 |
-$10,000 |
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Limited Editions |
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Model |
$RRP* |
Change: |
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Lotus Elise Club Racer |
$72,990 |
Static |
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Lotus Exige S Type 72 |
$109,990 |
New model |
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Lotus Exige Scura |
$129,990 |
-$10,000 |
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Option Pricing |
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Lotus Elise Platform Examples: |
$RRP** |
Change: |
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Elise, Elise R & Elise SC Touring pack |
$6,700 |
-$1,300 |
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Elise, Elise R & Elise SC Sport pack |
$6,000 |
-$1,000 |
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Exige S Performance pack |
$8,000 |
-$3,000 |
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Elise Platform Lifestyle Paint |
$3,000 |
-$448 |
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Lotus Evora Platform Examples : |
$RRP** |
Change: |
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Tech pack |
$7,500 |
-$700 |
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Premium pack |
$7,500 |
-$400 |
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Gloss Anthracite Forged Alloy Wheels |
$5,200 |
-$400 |
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Evora Platform Lifestyle Paint |
$3,200 |
-$300 |
* : Recommended Retail Pricing exclusive of dealer delivery, statutory government and on-road charges.
** : Examples of the revised Recommended Retail Pricing for Lotus vehicle range Options
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