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Taiwan Car Maker Looks To Export Markets

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7th March, 2010

LUXGEN, the first automobile brand from Taiwan, has successfully finished its international debut in 2009 Dubai Motor Show, and further illustrates Taiwan’s R&D strength to the world through its subtle combination of information technology and the automotive industry. Mr. K.C. Hu, CEO of LUXGEN pointed out, “Taiwan’s IT industry has been highly acknowledged around the world, and we aspire to capitalise on that strength as an automaker and promote a Taiwanese auto brand on the global stage.”

LUXGEN vehicles are programmed to ‘Think Ahead’ for their consumers, with smart technology designed by Taiwanese mobile manufacturer HTC to pre-empt road conditions and potential hazards. All LUXGEN vehicles feature a state of the art onboard computer system, dubbed ‘Think +’, which, for the first time ever, combines HTC smart technology and Windows CE Automotive Interface, ‘Think+’ boasts six main features, including video and audio entertainment, telecommunication, GPS navigation, safety alerts, car-owner exclusive applications and system settings. Additionally, the vehicles also feature: Eagle View+ (a 360 degree surveillance camera), Night Vision+ (a highly sensitive night visual aid system), Side View+ and LDWS+ (Lane Departure Warning System). Mr. Peter Chou, Chief Executive Officer of HTC said: “HTC is proud to partner with LUXGEN to create a new generation of intelligent vehicles. We have worked with LUXGEN to develop a sophisticated onboard programme designed to ‘think ahead’ for drivers, creating a new level of road safety.”

The LUXGEN brand was established by the Yulon Group to merge Taiwan’s highly advanced automotive and information technology industries to provide a new generation of forward thinking, environmentally sustainable ‘intelligent’ vehicles. “IT+AUTO+ET”, its core branding message, is what differentiates LUXGEN and best illustrates Taiwan’s R&D strength in the global market.

LUXGEN is targeting emerging markets around the world including the Middle East, Central America, Russia, China and South East Asia. Among them, LUXGEN has chosen to focus on the GCC states as its initial launch platform and has already signed letters of intent with a number of dealers in the region.

Corporate Background:

LUXGEN is an automotive brand established in 2008 by Taiwan’s Yulong Group. Founded in 1949, Yulon group’s business operation includes automobile R&D and manufacturing, textile manufacturing, IT and high tech R&D and manufacturing, real estate development, financial service and investment, publishing and many more.

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Yulon Group’s automobile manufacturing operation began in 1953, and has grown steadily over the years to become Taiwan’s largest automobile manufacturer, with production plants located in Taiwan, China and Philippines supplying the local markets with over 2 million quality vehicles produced in association with Nissan, Mitsubishi, GM, Chrysler, Mercedes-Benz and more.

Design 'DNA'

Luxury --- Tentative, Thoughtful Touches
Attention to Detail
Human-centric Service
Genius --- Unique, Forward-thinking,
Intuitive and advanced technology
Reward and satisfaction that exceeds expectation
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