Taiwan Car Maker Looks To Export Markets
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LUXGEN 7 MPV
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Luxgen
7th March, 2010
LUXGEN, the first automobile brand from Taiwan, has
successfully finished its international debut in 2009 Dubai Motor Show, and further illustrates Taiwan’s
R&D strength to the world through its subtle combination of information technology and the automotive
industry. Mr. K.C. Hu, CEO of LUXGEN pointed out, “Taiwan’s IT industry has been highly acknowledged
around the world, and we aspire to capitalise on that strength as an automaker and promote a Taiwanese
auto brand on the global stage.”
LUXGEN vehicles are programmed to ‘Think Ahead’ for their consumers, with smart technology designed
by Taiwanese mobile manufacturer HTC to pre-empt road conditions and potential hazards. All LUXGEN
vehicles feature a state of the art onboard computer system, dubbed ‘Think +’, which, for the first time
ever, combines HTC smart technology and Windows CE Automotive Interface, ‘Think+’ boasts six main
features, including video and audio entertainment, telecommunication, GPS navigation, safety alerts,
car-owner exclusive applications and system settings. Additionally, the vehicles also feature: Eagle
View+ (a 360 degree surveillance camera), Night Vision+ (a highly sensitive night visual aid system),
Side View+ and LDWS+ (Lane Departure Warning System). Mr. Peter Chou, Chief Executive Officer of HTC
said: “HTC is proud to partner with LUXGEN to create a new generation of intelligent vehicles. We
have worked with LUXGEN to develop a sophisticated onboard programme designed to ‘think ahead’ for
drivers, creating a new level of road safety.”
The LUXGEN brand was established by the Yulon Group to merge Taiwan’s highly advanced automotive and
information technology industries to provide a new generation of forward thinking, environmentally
sustainable ‘intelligent’ vehicles. “IT+AUTO+ET”, its core branding message, is what differentiates
LUXGEN and best illustrates Taiwan’s R&D strength in the global market.
LUXGEN is targeting emerging markets around the world including the Middle East, Central America,
Russia, China and South East Asia. Among them, LUXGEN has chosen to focus on the GCC states as its
initial launch platform and has already signed letters of intent with a number of dealers in the
region.
Corporate Background:
LUXGEN is an automotive brand established in 2008 by Taiwan’s Yulong Group. Founded in 1949, Yulon
group’s business operation includes automobile R&D and manufacturing, textile manufacturing, IT and high
tech R&D and manufacturing, real estate development, financial service and investment, publishing and many
more.
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Accommodation in
Denmark, WA
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Yulon Group’s automobile manufacturing operation began in 1953, and has grown steadily over the years
to become Taiwan’s largest automobile manufacturer, with production plants located in Taiwan, China and
Philippines supplying the local markets with over 2 million quality vehicles produced in association
with Nissan, Mitsubishi, GM, Chrysler, Mercedes-Benz and more.
Design 'DNA'
Luxury --- Tentative, Thoughtful Touches
Attention to Detail
Human-centric Service
Genius --- Unique, Forward-thinking,
Intuitive and advanced technology
Reward and satisfaction that exceeds expectation
Delicate, Tasteful, Simplified but graceful, active
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