Mahindra now available in SA
24th January, 2011
The Mahindra Pik-Up utility vehicle will make its debut in
South Australia this month as Mahindra Automotive Australia (MAA) announces another addition to its national
dealer network. Morphett Vale Mahindra will be the first stand alone Mahindra dealership to join the 25
strong network across New South Wales, Victoria, Queensland, and Western Australia. An additional stand
alone metro dealership in Parramatta, Sydney will also be announced shortly.
In recent months, MAA has aggressively added more dealers to its group including outlets in Warwick and
Atherton in Queensland, a location in Portland Victoria, and a dealer in Dubbo, New South Wales.
Dinesh Choudhari, COO, Mahindra Automotive Australia says, “In carefully selecting our new dealers,
we wanted to ensure that the vehicle’s ‘work-horse’ qualities will perfectly suit their target
“As we continue to grow, we are actively seeking new pro-active dealers around Australia to come on
board. Our dealers find that Mahindra vehicles compliment their mainstream franchise because of the price
point differentiation and alternate customer profile, which is very appealing in terms of a broader market
“Partnering with a continuously growing motoring giant costs surprisingly little, and the benefits
are plentiful with healthy gross margins, marketing support and plans for expanding our product range in
the very near future. With a loyal following for the vehicle nationally, we’re gearing up for a very
exciting year filled with opportunities,” states Mr. Choudhari.
Mahindra has been selling tractors in Australia for over five years now, with the launch of the Mahindra
Pik-Up vehicle just over three years ago. And although the Mahindra brand is in its infancy in Australia,
it is an enormous manufacturing, financial, information technology, holiday and engineering group of 110
separate companies. It is one of the 10 biggest companies in India, well positioned to support a market
such as Australia.
Mahindra & Mahindra (M&M) is the leader in the utility vehicle segment in India with a rich
manufacturing heritage spanning more than 60 years. Over the years, Mahindra has built an enduring 4x4
legacy and has become the by word for performance and reliability in India and all over the world.
In recent news, M&M announced its acquisition of a 70% stake in Korean manufacturer Ssangyong Motor,
which will see the company become an even bigger global player, particularly in the SUV and UV motoring