Mazda takes Toyota's hybrid help
Mazda puts its corporate hand-up for Toyota's hybrid|
technology (Toyota Prius shown above).
29th March, 2010
Toyota Motor Corporation (TMC) and Mazda Motor
Corporation have reached an agreement on the supply under license of hybrid technology used in the
Leveraging this agreement, Mazda plans to combine the hybrid system with its next-generation SKY 
engine that is currently under development, and develop and manufacture a hybrid vehicle in Japan.
Mazda is aiming to commence sales of a hybrid vehicle starting in Japan by 2013.
Positioning response to environmental issues as a management priority, TMC began sales of the Prius,
the world’s first mass-production hybrid vehicle, in 1997. Since then, over 2.3 million TMC-produced
hybrid vehicles have been delivered to customers worldwide.
TMC recognises the importance of benefiting the environment by encouraging the popularisation of its
eco-friendly technologies, which it claim are represented by its hybrid systems. Accordingly, TMC has
announced that it will consider requests from other companies to supply hybrid technology.
Based on its long-term vision for technology development, Mazda aims to increase the average fuel
economy of Mazda vehicles sold globally by 30 per cent by 2015, compared to its 2008 level. In order to
offer all of its customers driving pleasure as well as eco-friendly and safety performance, Mazda is
implementing a "Building Block Strategy".
Under this strategy, Mazda will enhance the core aspects of its vehicles — including engines,
transmissions and weight reduction — and then progressively add electric devices such as idling stop,
regenerative braking and hybrid systems.
Through this partnership, each company intends to offer technologies and products with environmental
benefits to as many people as possible.
 Concept name for engines and transmissions that are intended for launch from 2011 onward.