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Production begins of new Mazda 3

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9th August, 2011

Mazda Motor Corporation commenced production of the face-lifted Mazda Axela (Mazda 3) equipped with its SKYACTIV TECHNOLOGY at the Hofu Plant in Yamaguchi prefecture (western Japan), yesterday. The new Axela/3 is Mazda's first model to combine the newly developed 2.0-litre SKYACTIV-G 2.0 direct injection petrol engine with the SKYACTIV-DRIVE six-speed automatic transmission. SKYACTIV-DRIVE reduces slippage to deliver a direct shift feel similar to a manual transmission. Sales of the face-lifted Mazda Axela the second model equipped with SKYACTIV TECHNOLOGY following the face-lifted Mazda Demio (Mazda 2) will begin in the Japanese market in coming months.

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The face-lifted Mazda Axela with SKYACTIV-G 2.0 and SKYACTIV-DRIVE delivers improved driving performance and fuel economy. In the Japanese market, the SKYACTIV-G 2.0 Axela also features "intelligent-Drive Master" (i-DM), a new technology that is proving popular on the recently face-lifted Mazda Demio/2. The newly-developed i-DM provides information and driving tips designed to promote a smooth and efficient driving style, thereby supporting enjoyable driving, a more comfortable ride for passengers, and improved fuel economy.

The Mazda Axela/3 is a core model in Mazda's line-up and accounts for a third of the company's global sales. It is also the fastest-selling model in Mazda's current line-up of passenger vehicles, with a cumulative production volume of over three million units.


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