Home | News | Road Tests Mazda updates the 6 New Mazda 6 Mazda 6 Limited sedan Mazda 6 Luxury Sports hatch New Mazda 6 Touring wagon Home > News > Mazda 17th March, 2010 Since its Australian release in 2002, Mazda 6 has established itself as a player amidst the medium car segment. With a history of sales success to its name, Mazda 6 has received a warm reception from buyers. The New Mazda 6 further evolves the striking design and competitive value for which the Mazda 6 has become known. While the whole range has evolved for even greater sportiness and refinement, customer needs have been closely considered with the introduction of the new Mazda 6 Touring wagon. In addition, design improvements and equipment upgrades will help to ensure that the Mazda 6 maintains its position as one of Australia’s popular nameplates. New Mazda 6 Range New Mazda 6 Touring Wagon featuring leather trim, power adjustable front seats and front and rear parking sensors has been added to the range The Mazda 6 range is available in a choice of hatch, sedan and wagon body styles and is the only medium car in Australia to offer this choice Power is delivered via a choice of either petrol or diesel: the MZR 2.5 litre 4 cylinder petrol engine or the MZR-CD 2.2 litre 4 cylinder diesel engine Refinements to the MZR-CD 2.2 litre diesel engine yield a better response and a more enjoyable acceleration feel Exterior design enhancements provide greater sportiness and a clearer premium identity Upgraded interior design and the addition of new equipment makes for an improved experience for both driver and passengers alike Refinements to steering and suspension systems further improve the smooth and stable ride that is expected from the Mazda 6 High levels of standard safety equipment across the Mazda 6 range reflected in a 5 star ANCAP rating. Safety features standard across the range include six SRS airbags, ABS and DSC. Hill Launch Assist function has been added to all manual models to ensure smooth hill starts and increased safety Mazda 6 Global First introduced in 2002 Sold in approximately 80 countries Global sales of Mazda 6 have exceeded 1.8 million units (as at January 2010) Mazda 6 in Australia Mazda 6 was launched in Australia during August 2002 Second-generation Mazda 6 launched in February 2008 Australian sales of Mazda 6 to date are in excess of 85,000 units (as at February 2010) Marketing More than any other Mazda vehicle, the Mazda 6 appeals to a wide audience The Mazda 6 appeals to a mix of males and females who are of a fairly broad age group. They are likely to be either young or ‘young at heart’ This wide audience presents a challenge in how to target specific communications so for new Mazda 6 the main target audience is 28 – 34  year olds, more skewed towards white-collar males while still appealing to older and female buyers The attitude of the Mazda 6 buyer is all-important: “Vanilla is not an option.” These people don’t just want to blend in. They want their new car to stand out or stand for something. And if it doesn’t, they’ll just move on to something that satisfies their high standards Buyers in this segment may be upsizing from a smaller car like a Mazda 3 or downsizing from a larger car Sporty design and responsive handling is at the core of what attracts buyers to the Mazda 6 Interests among the Mazda 6 audience include eating out, playing and watching sport and travel Sales Mazda Australia expects to sell an average of around 680 units per month with the following body style and model split: Sedan 30% Hatch 50% Wagon 20%     Limited 10% Classic 50% Luxury/Luxury Sports 30% Touring 5% Diesel 5% Mazda 6 Range Highlights Mazda 6 Limited Manufacturer’s List Price (MLP) from $27,310 (sedan) 2.5-litre in-line four cylinder 16 valve DOHC petrol engine with 125 kW and 226 Nm 6-speed manual or 5-speed Activematic transmission Front-wheel drive Air-conditioning, cruise control, MP3-compatible CD-player with four speakers, AUX-in jack for MP3 player,  power windows and mirrors, remote central locking, tilt and telescopic adjustable steering wheel and variable intermittent wipers 16 inch steel wheels with 205/60 tyres, Chrome exhaust extensions Body kit with front and rear aero bumpers and side skirts Anti-lock Braking System (ABS), Dynamic Stability Control (DSC), Traction Control System (TCS), Emergency Brake Assist (EBA), Emergency Brake-force Distribution (EBD), Hill Launch Assist (HLA) (manual only), front, side and curtain SRS airbags, active front head restraints Mazda 6 Classic Manufacturer’s List Price (MLP) from $31,750 (sedan), $32,750 (hatch), $35,050 (wagon) 2.5 litre in-line four cylinder 16 valve DOHC petrol engine with 125 kW and 226 Nm 6-speed manual (sedan and hatch) or 5-speed Activematic transmission Mazda 6 Limited equipment plus: Auto headlamps on/off, Bluetooth® phone connectivity, dual-zone climate control air-conditioning,  leather wrapped steering wheel, wipers with rain sensing function, MP3 compatible six-disc in-dash CD player with six speakers, steering wheel mounted audio controls Trip computer with current and average fuel consumption, fuel range, average speed and speed alert Newly designed 17 inch alloy wheels with 215/50 tyres and front fog lamps Mazda 6 Diesel Manufacturer’s List Price (MLP) $36,250 (wagon) 2.2 litre in-line four-cylinder 16 valve DOHC intercooled turbodiesel engine with 132 kW and 400 Nm 6-speed manual transmission Equivalent equipment level to Mazda 6 Classic Mazda 6 Touring Manufacturer’s List Price (MLP) $38,120 (wagon) 2.5 litre in-line four cylinder 16 valve DOHC petrol engine with 125 kW and 226 Nm 5-speed Activematic transmission Mazda 6 Classic equipment plus: Leather seat trim, seats (front) with 3-position memory function and 8-way power adjustment (driver) and 4-way power adjustment (passenger), parking sensors (front and rear) Mazda 6 Luxury Manufacturer’s List Price (MLP) $40,905 (sedan) 2.5 litre in-line four cylinder 16 valve DOHC petrol engine with 125 kW and 226 Nm 5-speed Activematic transmission Mazda 6 Touring equipment plus: Sports grille Blackout instrument cluster, leather wrapped gearshift knob, paddle shift gear control, power sliding and tilt glass sun-roof, rear view mirror with auto dimming function, premium Bose® 240 watt amplifier with 8 speakers, LED rear lamps, Xenon headlamps Mazda 6 Luxury Sports Manufacturer’s List Price (MLP) from $41,415 (hatch) 2.5-litre in-line four cylinder 16 valve DOHC petrol engine with 125 kW and 226 Nm 6-speed manual or 5-speed Activematic transmission Mazda 6 Luxury equipment plus: Rear spoiler Aluminium pedals and footrest, bi-Xenon headlamps with Adaptive Front-lighting system (AFS), Updated 18 inch alloy wheels with 225/45 tyres Mazda 6 Diesel Sports Manufacturer’s List Price (MLP) $42,815 (hatch) 2.2 litre in-line four-cylinder 16 valve DOHC intercooled turbodiesel engine with 132 kW and 400 Nm 6-speed manual transmission Self-Catering Holiday Accommodation in Denmark, WA ..... more Equivalent equipment level to Mazda 6 Luxury Sports with: No power sliding and tilt glass sun-roof Satellite Navigation Option Manufacturer’s List Price (MLP) $2,800 Available on Luxury, Luxury Sports and Diesel Sports models only 7-inch touch-screen satellite navigation integrating: Whereis® Sensis maps Bluetooth (hands-free compatible) Bluetooth audio (MP3 player compatible) Controlled by either touch-screen or voice Major revisions With the new Mazda 6, Mazda carried forward the development concept of the previous model while realising even more of Mazda’s hallmark sportiness together with quality that users can see and feel. Mazda refined and evolved the car’s design, safety, environmental compatibility, ride comfort, handling stability and craftsmanship from the perspective of key Mazda 6 values defined as “Emotional and Sporty”, “Exclusive Experience” and “Sustainable Zoom-Zoom”. Exterior Design Changes The outgoing Mazda 6 was designed around the concept of ‘bold and exquisite’ and displayed a combination of athleticism and distinctiveness New Mazda 6 design is still based firmly around the concept of ‘bold and exquisite’ but with the design now having been further evolved to provide a stronger impression of dynamism and sportiness In addition the Mazda 6 design team have pursued greater refinement throughout the car for a clearer identity New Mazda family identity is reflected in changes to the front 'face' styling Front grille has been redesigned with a clear differentiation for Luxury Sports and Diesel Sports models Headlamp and fog lamp designs have been further refined and more closely reflect Mazda’s Nagare design language Newly designed 17 inch and 18 inch alloy wheels heighten the sense of dynamism and performance Aerodynamics have been improved through the addition of plate-type front tyre deflectors Interior Design Changes Greatly increased interior refinement is yielded by increased use of chrome-plated and piano-black surfaces Interior trim decoration panels have been refreshed Seat upholstery has been updated Meters and centre display have now been made easier to read Steering wheel switches have been refined for more intuitive operation Mechanical Changes MZR-CD 2.2-litre engine has been enhanced. The adoption of a smaller turbocharger along with other refinements yield a better response and more enjoyable driving feel Steering system has been improved for enhanced stability and steering feel Suspension system has been further refined for enhanced handling stability, straight-line stability and ride comfort Hill Launch Assist function has been added to all manual models to reduce rolling during hill starts Hear Chris Goodsell Talk Motoring On Radio & Internet ..... more More Mazda News ..... here Top of page About | Car Clubs | Home | News | Road Ramblings | Road Tests | Subscribe | Top Drive ©   2010   All rights reserved.   Next Car Pty. Ltd.