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15th October, 2010

Mazda has announced a new direction for their utility.

Mazda has unveiled the new BT-50 that signifies the company's new direction for their ute. It was developed as an “active lifestyle vehicle,” and is intended to further extend the appeal of a utility from traditional business users to a wide range of customers, including families and pleasure-seekers.

The BT-50 is Mazda’s only offering in the utility segment. It is an established one-tonne utility that has found buyers all over the world.

In developing the new model, Mazda intended to expand its appeal to customers who lead active lifestyles and have needs that cannot be met by conventional utilities. It provides a solution for a wide range of customers who lead active lifestyles and offers all the functionality required for business use combined with passenger car-like comfort for family use; and for active customers in Australia and Europe, it is the perfect answer for all kinds of outdoor leisure activities. In this way, the new Mazda BT-50 has been developed to fulfill the varied requirements of customers in global markets.

To ensure all these aims were met, the new BT-50 was developed under the theme, “active lifestyle vehicle.” The result is a utility that intends to offer a unique combination; expressive styling, quality interior, smooth ride, sporty and responsive driving dynamics that reflect Mazda’s 'DNA', together with environmental and safety performance.


As Ryo Yanagisawa, chief designer of the new Mazda BT-50 explains: “Mazda’s brand message is Zoom-Zoom, which refers to the emotion of motion first experienced as a child. With the all-new BT-50, we aimed to express this emotion through the design, and we drew a lot of inspiration from various “movements” in the world around us. For example, we had a photograph of a lion. He looked like a magnificent predator with his muscles all bunching up as though he was about to pounce on his prey. His sinews were stretched taut ready to strike, and his mane framed a sharp, masculine countenance that seemed to say, ‘I am the proud king of the beasts!’ In profile, that lion appeared to be both intelligent and powerful. I really wanted the design of the truck to project that kind of image. This kind of inspiration was the basis of the emotional design that we worked so hard to achieve with the all-new BT-50.”

Exterior – Lively and Imposing Styling

Without detracting from the strength or the level of functionality, Mazda wanted to give the exterior of the new BT-50 an 'athletic' design, overflowing with movement, that would make people immediately want to get in and drive. The crisp lines will have owners looking on with pride.

The finished car has a beauty and individuality that can be recognised at a glance from any angle, even up to 100 metres away.

  • Casting off the conventional boxy image of a utility, the dynamic lines are in tune with other Mazda model
  • Further evolving Mazda’s traditional prominent front guards, 'muscular' lines flow from the guards along the body sides. A front fascia with a bold, overwhelming presence and an individual rear end
  • Mazda’s family face, the five-point grille, is further evolved for a more imposing expression with the headlights and a chrome crossbar forming a large pentagon
  • The headlights have a bold boomerang shape, elaborate details and a functional beauty
  • A first in the segment — the taillights are stretched horizontally, reaching around the corners and across the tailgate, for a sporty and refined rear view that is similar to a premium SUV

Interior – Sporty and Personal Space

Mazda gave the interior of the new Mazda BT-50 a more sporty and personal feel to complement the dynamic exterior image, and provide a comfortable space to rival Mazda’s current passenger car standard. The dashboard is designed to wrap around the driver and provide an environment that supports enthusiastic driving. It raises anticipation for a sporty and responsive driving experience that goes beyond any conventional utility.

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  • The flowing design smoothly connects the centre of the instrument panel to the raised centre console, which has may not have been seen in a utility previously
  • The dashboard has an asymmetric design to provide optimal space on each side; it reassuringly wraps around the driver and provides an open space for the passenger
  • Four bold metallic panel strips on the door trim and sides of the centre console express dynamism and seem to be supporting the interior space
  • A metallic outline highlights the two cylindrical metres and connects them via a centre strip to improve readability and enhance the sporty, driver-oriented impression of the instrument panel
  • The audio control panel and the climate control switch panel, which has independent driver and passenger-side temperature controls, form an occupant interface.

With modern styling both inside and out, the new Mazda BT-50 offers something new in the utility segment. It's due in Australia during 2011.


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