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Mazda MX-5 4th generation unveiling details

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3rd July, 2014

To celebrate the 25th anniversary of the Mazda MX-5 (known as Roadster in Japan), Mazda Motor Corporation will hold the Mazda Roadster Thanks Day in Japan on Thursday, 4th September, 2014 at Maihama Amphitheatre in Urayasu City, Chiba.

The event is a "Thank You" type of function for those who have supported the Mazda MX-5 over the past 25 years.

Applications for the event open on Friday, 4th July for residents of Japan only.

On the day of the event, Mazda will unveil the upcoming 4th generation Mazda MX-5. It will be simultaneously unveiled in Monterey, USA and Barcelona, Spain.

At another event on Saturday 6th September, 2014, MX-5 enthusiasts from across Europe will converge on Barcelona to view the new generation of the Mazda sports car. Under the “Long live the Roadster” banner, enthusiasts will commemorate the 25th anniversary of the MX-5.

Over 900,000 Mazda MX-5s have been sold around the world since its introduction in 1989.

Applications for Mazda Roadster Thanks Day in Japan

  • 1. Date and time:
    Thursday, 4th September 2014 9:30 - 10:30
    (Venue open 9:00am, no postponement for rain)
  • 2. Venue:
    Maihama Amphitheatre
    2-50 Maihama, Urayasu, Chiba, Japan, 279-8512.
    Parking available (fee involved)
  • 3. Number of guests:
    1,200 people (first come, first served)
  • 4. Fee:
  • 5. Eligible participants:
    Participation is restricted to residents of Japan.
    Minors wishing to apply require the consent of a parent or guardian.
  • 6. Application:
    To apply, visit the Mazda MX-5 25th Anniversary web site (available in Japanese only).
      Each person can apply only once for a group of up to four people.
      Advise if attending the venue by car.
      Duplicate applications will not be accepted.
      Successful applicants will be notified by e-mail and a written invitation will be sent to their registered address.
  • 7. Application period:
    Applications open on Friday, 4th July 4 at 12:00 midday.
    Applications will close when the maximum number of participants is reached.
  • 8. Programme outline:
    Simultaneous unveilings of 4th generation Mazda MX-5 in three global locations,
    Exhibition of Mazda MX-5 heritage models, and more.
  • 9. Commemorative gift :
    Participants will be presented with a memorial souvenir

The American Unveiling (updated 4th July, 2014)

On 3rd September, 2014 (US west coast time zone) speculation about the new Mazda MX-5 will shift into revelation during an exclusive event to be held in Monterey, California.

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"We're excited to make this official, to announce that the newest member of the MX-5 Miata family will be arriving soon," said Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO). "Along with our colleagues around the world, we continue to celebrate the MX-5's 25th anniversary and look forward to sharing even more news in the near future."

In addition to the global unveil of the 2016 MX-5 Miata, MNAO has partnered with the enthusiast-operated event known as Miatas at Mazda Raceway, which will be held on 5th-7th September. The next-generation roadster will be on display along with an array of heritage, concept and motor sport MX-5s. MNAO also will lead consumer discussion sessions covering history, motor sports, R&D and design as well as coordinate one of the largest gatherings of MX-5 Miatas in North America.

Registration for the annual event is free and it is open to the public. It will be conducted at Mazda Raceway Laguna Seca, Monterey Salinas Highway, Salinas, California. Further details on the event are on the Miatas at Mazda Raceway web site.



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