Mazda MX-5 revealed
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4th September, 2014
Mazda revealed the all-new Mazda MX-5 today in Japan and simultaneously
around the world at two events in Spain and the U.S.A.
The 4th generation model features a distinctive adaptation of the KODO – Soul of Motion design. It will go on sale
during 2015.
The all-new MX-5 comes with SKYACTIV technology, including specially tuned SKYACTIV-G petrol engines and the first
rear-wheel drive version of the SKYACTIV-Chassis. Weighing 100kg less than the outgoing model and with the lowest-ever
centre of gravity, the new edition of Mazda’s iconic roadster enhances the Jinba Ittai “rider-and-horse-as one”
responsiveness and agility that is typical of the MX-5.
The weight reduction also puts the new Mazda MX-5 at a level comparable to the original model, which revived and
revolutionised the market for affordable lightweight sports cars when launched back in 1989. More than 947,000 have been
manufactured over the past 25 years.
The MX-5 holds the Guinness World Record as the all-time best-selling two-seater sports car.
“Built for the love of driving, this car underscores what Mazda is all about. It will certainly give our brand an
added boost” said Mazda Motor Europe President and CEO Jeff Guyton.
E&OE.
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