Out the door: 1,000 AMGs this year in Australia
Mercedes-Benz C 63 AMG with "Performance Package Plus"
21st December, 2010
This morning Mercedes-Benz Australia/Pacific sold the 1,000th AMG
vehicle for 2010 when the purchaser of the SLS “Blackbird”, the unique show car from the 2010 Sydney Motor Show,
signed on the dotted line at a Sydney dealership.
“This unique SLS AMG is the first and the only SLS AMG in the world to be painted in Designo magno Night Black
along with the red badging and paint highlights both inside and out. 'The “Blackbird' was created by the Performance
Studio at AMG in Affalterbach specifically to our specifications and we have an ironclad commitment from AMG that
they will NEVER be repeated in the colour scheme that it is finished in” said the Managing Director of
Mercedes-Benz cars, Mr Horst von Sanden
“Each Mercedes-Benz vehicle is special, but we wanted something truly unique and the “Blackbird” is not just
the only one of its kind ever but it also gets the accolade of being the 1,000th AMG sold by us in 2010. It is a
truly unique vehicle and the lucky new owner even has a special plaque on the car to signify it’s one off status”
von Sanden said.
“The AMG range has long been a favourite of prestige performance buyer’s downunder, but the benchmark of 1,000
vehicles is very significant not just for us here but our colleagues at AMG in Germany he said. We are rated in the
top five markets worldwide for sales and penetration and in 2011 we have some amazing new AMG models on the way to
build on this year’s success.”
“The other show car from Sydney the “JAFFA” has frankly blown us away with the reception it has received.
Finished in unique Pearl Orange with complimentary interior trimming, matt black badging and highlights and some
truly one off bespoke features the debut platform for the C 63 AMG Performance Pack Plus has attracted a legion of
buyers wanting the car. Everywhere that “JAFFA” appears it causes a stir. The car won't have a garage to call its
own until it has completed its duties at the 2011 Formula 1 TM Qantas Australian Grand Prix then it will be
auctioned on-line exclusively to our Dealer partners,” concluded von Sanden.
Mario Spitzner, Director Branding and Marketing AMG said “The performance of AMG in Australia Pacific is
absolutely fantastic. We regard Australia as one of the most important and loyal AMG markets in the world and we
congratulate the more than one thousand new AMG owner’s downunder for helping us achieve this milestone. A special
thanks goes to our colleagues at Mercedes-Benz Cars in Australia who are perhaps even bigger fans of AMG than all
of us here at Affalterbach! I don’t want to give away too much but you haven’t seen the last of special vehicles
from the AMG Performance Studio.”
AMG sales in Australia have been led by the C63 AMG which has notched up in excess of 500 units in 2010 (the
500th C63 AMG was delivered in Queensland last week) to lead its segment by almost doubling the share of its
nearest European competitor. The E63 AMG has blitzed its opposition with an almost 60% share of its segment and
the ML63 AMG has registered a 50% sales increase YTD to snare segment leadership with almost 33% of sales. The SLS
AMG has already captured almost 20% of its segment as it chases down another similarily focused German model.