Mercedes-Benz Museum: success in 2010
28th December, 2010
With 2010 drawing to a close, the Mercedes-Benz Museum has announced
650,000 visitors came through their doors this year. Since its inauguration in May 2006, well over 3.4 million people
have experienced 125 years of the automobile in the Mercedes-Benz Museum. Not only did the total number of visitors
increased in 2010, but foreign visitors accounted for 27 per cent, almost double the previous year.
"The fact we've managed to again increase the number of visitors in our fifth year makes us proud", says
Michael Bock, Head of Mercedes-Benz Classic. "It shows that our concept is spot on. Apart from the tour through
the past, present and future of the automobile, we have hosted various exciting special exhibitions and numerous
events in 2010."
In addition to the likes of the successful special exhibition devoted to super sports cars, large-scale events
have turned the Museum into a magnet for visitors. A series of non-automotive events have turned the Museum into a
'drawcard' for various events for the Stuttgart area. For the first time, the Mercedes-Benz Museum was the main
venue for "Jazz Open Stuttgart" in July. Together with the lounge on the hill in front of the Museum and the
open-air cinema, the atmospheric open-air concerts went down as the Museum highlights in the summer of 2010. The
Mercedes-Benz starry nights in February, July and October along with the popular Sunday brunch provided the
culinary highlights. The Helpers' week in August and the Collectors' Fair in November proved popular among car
enthusiasts. The world of sport focused its attention on the Museum on two occasions this year: following the
presentation of the new Mercedes GP Petronas Formula 1 team, the German Football Association (DFB) presented its
World Cup squad in the Mercedes-Benz Museum in May.
Just under 3,500 groups enjoyed a tour of the Museum this year. Tour options range from the conventional car
tour to specialised tours focusing on architecture, motor sport, commercial vehicles, technology, or even an
after-hours tour. Over 3,800 groups visited the Museum without taking a tour, of which 1,900 were school trips
involving over 59,000 children. Teachers and school children benefited from additional resources in 2010: six
different booklets, with the content geared specifically to the curricula of the State of Baden-Württemberg,
provide a structure to the visit through automotive history by focussing on various key areas. The schools' material
is available for various levels.
"The growth in international visitors is particularly pleasing. Visitors from 158 different countries came
through the doors this year – an area we intend to build upon even more next year", says Michael Bock. "With
the 125th anniversary of the automobile, the Mercedes-Benz Museum will become the place to visit for guests
from around the world in 2011. At the start of the year, we will be opening an entirely revamped room which is
devoted to the innovation topic of alternative and optimised drive systems." From May onwards, the Museum will
be host to the Daimler art collection in the shape of the Art & Stars & Cars special exhibition, the Mercedes-Benz
Museum will be celebrating its fifth anniversary, with the Automobilsommer – a series of summer events with
an automotive flavour – set to follow. Michael Bock: "As the inventor of the automobile, the anniversary is a
really exciting time for us."
The Mercedes-Benz Museum is open daily from Tuesday to Sunday from 9 a.m. to 6 p.m. Check with the Museum for
closure times during holiday times (eg Easter, Christmas, New Year and national and/or state holidays amongst