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Mercedes-Benz Museum: success in 2010 (copyright image)

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28th December, 2010

With 2010 drawing to a close, the Mercedes-Benz Museum has announced 650,000 visitors came through their doors this year. Since its inauguration in May 2006, well over 3.4 million people have experienced 125 years of the automobile in the Mercedes-Benz Museum. Not only did the total number of visitors increased in 2010, but foreign visitors accounted for 27 per cent, almost double the previous year.

"The fact we've managed to again increase the number of visitors in our fifth year makes us proud", says Michael Bock, Head of Mercedes-Benz Classic. "It shows that our concept is spot on. Apart from the tour through the past, present and future of the automobile, we have hosted various exciting special exhibitions and numerous events in 2010."

In addition to the likes of the successful special exhibition devoted to super sports cars, large-scale events have turned the Museum into a magnet for visitors. A series of non-automotive events have turned the Museum into a 'drawcard' for various events for the Stuttgart area. For the first time, the Mercedes-Benz Museum was the main venue for "Jazz Open Stuttgart" in July. Together with the lounge on the hill in front of the Museum and the open-air cinema, the atmospheric open-air concerts went down as the Museum highlights in the summer of 2010. The Mercedes-Benz starry nights in February, July and October along with the popular Sunday brunch provided the culinary highlights. The Helpers' week in August and the Collectors' Fair in November proved popular among car enthusiasts. The world of sport focused its attention on the Museum on two occasions this year: following the presentation of the new Mercedes GP Petronas Formula 1 team, the German Football Association (DFB) presented its World Cup squad in the Mercedes-Benz Museum in May.

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Just under 3,500 groups enjoyed a tour of the Museum this year. Tour options range from the conventional car tour to specialised tours focusing on architecture, motor sport, commercial vehicles, technology, or even an after-hours tour. Over 3,800 groups visited the Museum without taking a tour, of which 1,900 were school trips involving over 59,000 children. Teachers and school children benefited from additional resources in 2010: six different booklets, with the content geared specifically to the curricula of the State of Baden-Württemberg, provide a structure to the visit through automotive history by focussing on various key areas. The schools' material is available for various levels.

"The growth in international visitors is particularly pleasing. Visitors from 158 different countries came through the doors this year – an area we intend to build upon even more next year", says Michael Bock. "With the 125th anniversary of the automobile, the Mercedes-Benz Museum will become the place to visit for guests from around the world in 2011. At the start of the year, we will be opening an entirely revamped room which is devoted to the innovation topic of alternative and optimised drive systems." From May onwards, the Museum will be host to the Daimler art collection in the shape of the Art & Stars & Cars special exhibition, the Mercedes-Benz Museum will be celebrating its fifth anniversary, with the Automobilsommer – a series of summer events with an automotive flavour – set to follow. Michael Bock: "As the inventor of the automobile, the anniversary is a really exciting time for us."

The Mercedes-Benz Museum is open daily from Tuesday to Sunday from 9 a.m. to 6 p.m. Check with the Museum for closure times during holiday times (eg Easter, Christmas, New Year and national and/or state holidays amongst others).


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