Customer First Strategy Puts Mercedes-Benz First
Mercedes-Benz E-Class cabriolet
9th April, 2010
As the ongoing "Customer First" strategy of Mercedes–Benz passenger
cars approaches its third year, the brand has celebrated a 'bumper' March with some segment crushing results.
With 1,483 units sold in March it was a photo finish, but Mercedes-Benz was in front.
In the small >$40K segment the B-Class Sports Tourer has more than doubled its sales rate compared to the same
period in 2009.
The Managing Director of Mercedes-Benz Cars, Mr Horst von Sanden said: “The re-positioned B-Class that has the
versatility of a hatch, the boot of an estate and the ride height of an SUV has cemented its position as a true
contender in this developing Small SUV/Crossover market.”
“The B180, at a MLP of $36,990, has demonstrated people want versatility, space and luxury in this newly
In the hotly contested Medium >$60K the C-Class has maintained its position as the first choice for customers,
with almost one in three buyers choosing the three-pointed star.
Horst von Sanden: “..... the C-Class sets the value standard, now offering $3,000 of added value across the
four-cylinder range with no price increase, and $7,000 added to the six-cylinder range. The new direct-injection
turbocharged four cylinder models already have a very strong order back. I wish I could get more stock – in most
cases these cars are sold before they are even manufactured.”
Mr. von Sanden said that the YTD 58 per cent share the new Mercedes-Benz E-Class commands in the Large >$70K
segment is due to the company’s 'Customer First' strategy, a long-term plan that is “delivering our customers
unparalleled luxury, safety, prestige, economy and style in a package that has clearly hit the sweet spot with
“With the C-Class we simply can’t get enough stock to satisfy current demand.”
“The E-Class Coupé and just-released Cabriolet burst through the winner’s tape in March to be the biggest
selling model range in the segment.”
“The recently enhanced flagship S-Class sold 25 units in March, and our overall range has its sights firmly
set on segment leadership with a comprehensive model range to take the battle right up to its competitors,”
concluded von Sanden.