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Customer First Strategy Puts Mercedes-Benz First

Mercedes-Benz E-Class cabriolet (copyright image)

Mercedes-Benz E-Class cabriolet

Home > News > Mercedes-Benz

9th April, 2010

As the ongoing "Customer First" strategy of Mercedes–Benz passenger cars approaches its third year, the brand has celebrated a 'bumper' March with some segment crushing results.

With 1,483 units sold in March it was a photo finish, but Mercedes-Benz was in front.

In the small >$40K segment the B-Class Sports Tourer has more than doubled its sales rate compared to the same period in 2009.

The Managing Director of Mercedes-Benz Cars, Mr Horst von Sanden said: “The re-positioned B-Class that has the versatility of a hatch, the boot of an estate and the ride height of an SUV  has cemented its position as a true contender in this developing Small SUV/Crossover market.”

“The B180, at a MLP of $36,990, has demonstrated people want versatility, space and luxury in this newly developing niche.”

In the hotly contested Medium >$60K the C-Class has maintained its position as the first choice for customers, with almost one in three buyers choosing the three-pointed star.

Horst von Sanden: “..... the C-Class sets the value standard, now offering $3,000 of added value across the four-cylinder range with no price increase, and $7,000 added to the six-cylinder range. The new direct-injection turbocharged four cylinder models already have a very strong order back. I wish I could get more stock – in most cases these cars are sold before they are even manufactured.”

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Mr. von Sanden said that the YTD 58 per cent share the new Mercedes-Benz E-Class commands in the Large >$70K segment is due to the company’s 'Customer First' strategy, a long-term plan that is “delivering our customers unparalleled luxury, safety, prestige, economy and style in a package that has clearly hit the sweet spot with buyers.”

“With the C-Class we simply can’t get enough stock to satisfy current demand.”

“The E-Class Coupé and just-released Cabriolet burst through the winner’s tape in March to be the biggest selling model range in the segment.”

“The recently enhanced flagship S-Class sold 25 units in March, and our overall range has its sights firmly set on segment leadership with a comprehensive model range to take the battle right up to its competitors,” concluded von Sanden.


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