New small delivery van for Mercedes-Benz
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The Mercedes-Benz Citan will be released throughout Europe
in late 2012. An Australian release is scheduled for 2013.
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6th February, 2012
Mercedes-Benz’ new urban delivery van is called Citan. The name was
revealed on Friday during a symposium on brand competence and city logistics, which was held at the Mercedes-Benz Design
Centre in Sindelfingen (Germany). The name Citan combines the words “city” and “titan,” thus making a claim that the
vehicle is a first-rate specialist for city logistics — one that was specifically developed to meet the tough challenges
faced in day-to-day operations.
New van series to boost sales
With the introduction of the new urban delivery vehicle, Mercedes-Benz is adding another production series to its
range of vans. The Citan is supplementing the Vario, Sprinter, and Vito to broaden the range of products in the lower
weight classes of the van market, where it will significantly boost sales.
Whereas the small vans segment was still a niche market in the mid-1990s, it has now grown to around 700,000 units per
annum in Europe. Mercedes-Benz Vans plans to gain a market share of four to five per cent in this segment. Volker
Mornhinweg, Head of Mercedes-Benz Vans, is convinced that the Citan will be a big success. “We will take advantage of
the trend toward city vans, which our brand will be able to exploit thanks to its attractively priced vehicles and the
high quality of our products and services,” says Mornhinweg. “Our typical Mercedes-Benz reliability, 24/7 service,
and, last but not least, our great brand image are key selling points as far as our commercial customers are
concerned.”
Due to its large number of variants, the new urban delivery van with the star is suited for a broad range of
commercial applications. Not only will the Citan be offered as a panel van, a crew bus, and a mixed-use vehicle; it will
also be available in a variety of lengths and weights.
The vehicle will be unveiled to the general public for the first time at Germany's IAA Commercial Vehicle Show in
Hanover in September 2012.
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The Citan — the ideal partner in city traffic
The Citan was developed and tested in line with Mercedes-Benz’ demanding quality standards. The vehicle is
correspondingly durable and robust. At the same time, it meets the requirements of customers from the service, sales,
and trade sectors, offering them a large cargo space despite the vehicle’s compact dimensions. In addition, the van
boasts attributes typical of the brand, such as great quality, economy, safety, excellent handling, as well as high fuel
efficiency and correspondingly low CO2 emissions. The drive concept encompasses a broad range of low-emission,
fuel-efficient diesel and petrol engines and includes a BlueEFFICIENCY package. An electric drive version is also
being planned.
The Citan’s operation, interior, materials, and workmanship are of the same quality as in other Mercedes-Benz vans.
The new urban delivery van can therefore be justly called the “little brother” of the Sprinter and Vito, to which it is
in no way inferior. As is the case with every Mercedes-Benz vehicle, safety plays a big role in the new van, all variants
of which come with ESP as standard.
New markets for Mercedes-Benz vans
Mercedes-Benz has greatly expanded its vans business in recent years. In line with the slogan of “Mercedes-Benz Vans
goes global,” the brand is not only manufacturing vans in Düsseldorf (Sprinters), Ludwigsfelde (Sprinters and Varios),
and Vitoria, Spain (Vitos), but also in the U.S.A., Argentina, and China.
It is also planning to strengthen its presence in the Russian market through a partnership with GAZ, the leading
manufacturer of commercial vehicles in Russia. Over the medium-term, the GAZ factory near Nizhny Novgorod will produce
25,000 Sprinters each year, and do so strictly according to Mercedes-Benz’ quality standards.
Mercedes-Benz is the market leader for mid-size and large vans in Western Europe.
Stay tuned to Next Car for further details on this new model, in due course.
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