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New Mercedes-Benz E-Class sedan & wagon released (copyright image)

Mercedes-Benz E 250 CDI (copyright image)

Mercedes-Benz E-Class (copyright image)

Mercedes-Benz E 200 Estate (copyright image)

Mercedes-Benz E 63 AMG (overseas model shown)

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7th July, 2013

With the launch of the W204 in 2007 Mercedes-Benz Australia announced a ‘First Choice strategy’ with a clear commitment to enhancing equipment and minimising price increases. On every single model that has been launched locally since the W204 there has been increased equipment combined with either held or reduced pricing delivering substantial customer advantage in the value equation. The new E-Class is no exception!

Horst von Sanden, Managing Director, Mercedes-Benz passenger cars said while announcing pricing and specifications of the new E-Class range. “There has been a lot of discussion and opinion that the large car segment is less relevant to the Australian new car purchaser. We don’t accept this assertion and with the new E-Class we have specified the new range assertively with luxury, convenience and safety equipment that we believe will ensure that the large prestige car segment buyer has never been delivered better value. There has never been an E-Class range as comprehensively equipped with safety and convenience inclusions, environmentally friendly engines and class leading fuel economy and emissions in the history of the E-Class. All of the E-Class range from the E200 to the E63 AMG benefit from additional safety and convenience equipment that delivers a net customer advantage from $7,000 (E200) to $23,000 (E250CDI Estate).

The new generation E-Class Saloon & Estate heralds a bold new positioning in the market. We are demonstrating that technology benefits the consumer in providing safer, cleaner and better value cars. Underpinning the new market positioning is a laser focus on improved value and dynamic styling across the entire E-Class range. The intrinsic value and prestige of the E-Class has taken a quantum leap. We have set a new large car benchmark of 4.3l/100km and 113g C02 which is remarkable for a car the size, luxury, safety and equipment of the E300 BlueTec Hybrid. It’s a big car for a big country but without the big car thirst”.

E 200

The value equation of the new E 200 represents with new standard features:

  • Active Park Assist
  • Auto dimming & folding mirrors
  • AVANTGARDE styling
  • Blind Spot & Collision Prevention Assist
  • Partial LED head lamps
  • Sports Package with 18-inch alloy wheels

In addition, the E 200 is now equipped with a new Euro 6 M274 4-cylinder petrol engine that produces 135Kw & 300Nm of torque (+30Nm). More equipment and more power, while maintaining the same MLP*.

E 220 CDI

The most attainable diesel variant enjoys the same high level of standard equipment as the E 200 petrol with identical styling. With a host of new standard features and MLP* price reduction of $3,400, the customer advantage for the new E 220 CDI is circa $11,000 added value.

E 250

The new E 250 is in the sub $100,000 luxury car segment with unparalleled value and incredible technology (Customer Advantage $16,000). New standard features include:

  • Active Park Assist
  • ARTICO dashboard
  • Auto dimming & folding mirrors
  • Driver Assistance Package PLUS**
  • Full LED headlamps
  • Keyless-GO package
  • Memory front seats
  • Sports Package with 19-inch alloy wheels

** Driver assistance system moves even closer towards autonomous driving with new functions:

  • DISTRONIC PLUS with Steering Assist
  • PRE-SAFE® Brake with active pedestrian protection
  • BAS PLUS with Junction Assist

The new Euro 6 M274 4-cylinder petrol engine delivers an extra 40Nm compared to the outgoing engine.

E 250 CDI

The E 250 CDI is under $100,000. With improved pricing*, the E 250 CDI also enjoys the same high level of standard equipment as the E 250 petrol. The price* and product measures translate to a customer advantage of circa $19,000 added value. The E 250 & CDI represent an outstanding higher specification level.


The technological leader of the E-Class range is the E 300 BlueTEC HYBRID at $108,900*. In addition to the host of standard features that the E 250 & CDI enjoy, the E 300 BlueTEC HYBRID offers hybrid technology.

This model is powered by a 4-cylinder diesel engine that produces 150kW & 500Nm.  The diesel engine combines with an electric motor that produces 20 kW & 250 Nm to produce a harmonious overall concept. (copyright image)
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The hybrid is unique, as the combustion engine is diesel, rather than typical petrol hybrid engines. This concept combines the excellent fuel economy of a powerful 4-cylinder diesel engine (over long distances at high speed) with the advantages of an efficient hybrid in city (stop & go) traffic.

The space-saving installation in the engine compartment ensures the generous interior dimensions and luggage compartment capacity remain unchanged. The combined fuel figure of 4.3l/100km sets a new benchmark in fuel efficiency and emissions in the large car segment.

E 400

The 6 & 8-cylinder engine offering include the E 400 6-cylinder bi-turbo at $128,900* Sedan or $136,700* Estate. The E 400 produces 245kW & 480Nm and can accelerate 0-100 km/h in just 5.3 sec! (Sedan). In addition to a MLP* reduction of $3,335 (compared to the outgoing E 350) the E400 provides a net customer advantage of approximately $21,000. New standard features include:

  • 360° camera
  • ARTICO dashboard
  • DAB+ tuner
  • Driver Assistance Package PLUS
  • Full LED headlamps
  • Keyless-GO Package with Hands-Free Access
  • Harman Kardon® Logic 7® surround sound system
  • Sports Package with 19-inch Alloy Wheels
  • Sunroof
  • Surround View

E 63 AMG S

The S-Model produces 800 Nm & 430kW, which is an additional 20kW compared to the outgoing E 63 AMG (equipped with Performance Package). Available in RHD only, the 2WD chassis delivers a blistering 0 – 100 km/h in just 4.1 sec! Like all E-Class models, this car enjoys more standard equipment compared to the outgoing E 63 AMG (equipped with Performance Package):

  • 360° camera
  • AMG Illuminated door sills
  • AMG Locking differential
  • Active Park Assist
  • DAB+ tuner
  • Driver Assistance Package PLUS
  • Full LED headlamps

The E63 AMG Estate has not been included in the range at this time, with the E400 Estate offering a unique high performance seven seat model at $136,700* and a 0-100 km/h time in the mid five second range.

Mercedes-Benz E-Class Saloon pricing*



E 200


E 220 CDI


E 250


E 250 CDI


E 300 BTH


E 400


E 63 AMG S (430kW)


E-Class Estate

E 200

The E200 Estate presents a new opportunity for buyers in the luxury wagon market who seek uncompromised safety, versatility, luxury and the reassurance of the three pointed star. The E200 Estate brings the E-Class Estate model line-up to three models and it hits the market priced under $100,000 on-road. The E 200 Estate has the looks, value, safety and practicality that will attract customers who may have previously considered the R-Class which is no longer in production.

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The E 200 Estate enjoys the same high level of standard equipment as the corresponding saloon, with a host of unique estate features:

  • Adaptive damping and self-levelling rear suspension
  • Electric rear tailgate with individually programmable opening angle
  • Roof rails
  • Rear window wiper with automatic activation during reverse travel
  • EASY-PACK rear seat folding facility (1/3:2/3 split) including release lever on backrest and in cargo area on D-pillar
  • Fold-down bench seat with 3-point seat belts in load compartment
  • EASY-PACK load compartment cover and cargo retaining net
  • Sun blinds for the rear doors

E 250 CDI & E 400

The E 250 CDI & E 400 Estate models enjoy the same high level of standard equipment as the corresponding Saloon models, however in lieu of 19-inch alloy wheels, the E 250 CDI & E 400 Estate models are equipped with (950) AMG Sport Package & 18-inch AMG alloy wheels.

Mercedes-Benz E-Class Estate pricing*



E 200


E 250 CDI


E 400



* Manufacturer's List Price (MLP) excludes dealer delivery fees and the numerous statutory charges (commonly known as on-road costs). Additionally, please note that all prices, fees and charges are subject to change without notice, as are the specifications.



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