sell 1.5 million current series E-Class
21st January, 2009
Mercedes-Benz has delivered 1.5 million units of the current E-Class series
to customers since the model’s market launch six years ago.
“The current E-Class and its predecessor models have been the ‘heart’ of
Mercedes-Benz for more than 60 years now,” says Dr. Klaus Maier, Executive Vice
President Sales and Marketing Mercedes-Benz Cars.
“With its typical brand attributes that include safety, comfort, innovation,
economy, and quality, the E-Class has delighted around 12 million customers
worldwide across eight model generations.
A total of 1,270,000 sedans from the current E-Class series have been
delivered worldwide since the model was launched in 2002, while 230,000
customers have opted for the station wagon version.
The most important markets for the E-Class are Germany and the U.S., each of
which accounts for approximately 25 percent of total sales.
Australian sales of the current-model E-Class have totalled more than 13,200
since its local introduction in August 2002.
Globally, the most popular E-Class engine versions are the E 220 CDI and
E350, each of which attracts ten percent of all E-Class customers. Some 40
percent of all customers select a diesel-powered vehicle.
In 2007 innovative BlueTEC diesel technology was launched for the first time
in a passenger car in Europe — in the E 300 BlueTEC. This European introduction
was preceded by the launch of the E320 BlueTEC in the U.S. in October 2006.
With BlueTEC, Mercedes-Benz has succeeded in greatly reducing diesel
emissions and ensuring compliance with the EU5 emission standard. Innovative
BlueTEC technology has thus made the diesel engine one of the cleanest and most
efficient drive systems in the world.
The “Germany — Land of Ideas” initiative of the German federal government and
German industry presented Mercedes-Benz with an award in January 2008 for
innovative research in connection with the brand’s introduction of BlueTEC
technology to Europe.
In addition, the E 320 BlueTEC was chosen “2007 World Green Car” by
automotive journalists from 22 countries in April of last year.
The current E-Class model series has received numerous other awards since its
market launch in 2002, including an award for Best Car in the Upper Mid-Range
Segment from Auto Motor und Sport magazine.
In the fall of 2006, the E-Class also clearly demonstrated its typical
Mercedes brand attributes of exemplary safety, comfort, and economy during the
longest long-distance diesel endurance test in automobile history: 36 E-Class
cars went on a transcontinental marathon, with each vehicle driven approximately
14,000 kilometres from Paris to Beijing over 26 days. In this endurance test
under extreme conditions, Mercedes-Benz once again demonstrated the top
performance of its ultra-modern diesel engines in terms of emissions, fuel
economy, and reliability.
Australian customers can expect the all-new E-Class in authorised Mercedes-Benz dealerships around the middle of
this year. Australian pricing and model specifications will be announced closer to the date of release.
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