McLaren at Goodwood's Festival of Speed
21st June, 2010
An artist's impression of a new McLaren showroom
- McLaren 12C will appear at Goodwood Festival of Speed in July as part of world tour taking in over 50
venues in 2011
- Production of 1,000 12Cs planned for 2011
- UK, German, French, Belgian, Italian and Swiss retailers confirmed
Ahead of its participation at the Goodwood Festival of Speed, McLaren Automotive has confirmed a number
of its European retail partners in the UK, German, French, Belgian, Italian and Swiss markets.
The home market of England will be represented by Rybrook Holdings Ltd in Birmingham, Jardine Motors
Group in London and Sytner Group in Manchester. These experienced UK retailers will join a global network
of 35 retail partners in 2011, featuring some of Europe’s most successful premium-brand retailers:
Germany: Düsseldorf, MollSportwagen GmbH; Hamburg, Merkur Hanseatische Beteiligungs-AG
France: Paris, Neubauer Group; Monaco, MonacoLuxury Group
Belgium: Brussels, Ginion Group
Italy: Milan, Gruppo Fassina
Switzerland: Zürich, Schmohl AG
Two further retailers for Germany and one in Spain will complete the initial European network and will
be confirmed in the coming weeks along with McLaren Automotive’s North American, Middle Eastern and South
African retailpartners. The company’s Asia Pacific network will be announced later in the year, which may
include one dealer in Australia.
Ron Dennis, McLaren Automotive’s Executive Chairman said, “This announcement is a major step in
McLaren’s history as we progress with our plan to launch a premium, profitable and innovative new sports
car company. We have been rigorous in the selection process of our first group of global retail partners –
taking a year to select the best thirty-five from six hundred potential retailers. They are now part of
the McLaren family.”
“It is, therefore, their responsibility to represent our incredibly high standards to future McLaren
customers. But this is a relationship, and McLaren also has a responsibility to our retail partners: to
provide a sustainable business, with the best opportunities for growth through a strong brand and exciting,
innovative cars of the highest quality.”
The initial 35 automotive retailers will begin selling the McLaren MP4-12C from the northern spring 2011.
Longer-term, a full model range of around 4,000 high-performance, mid-engine McLaren sports cars will be
produced annually by McLaren Automotive in the UK. McLaren Automotive’s aim is for its global network to
remain more exclusive, more flexible, and more profitable than competitors’ networks, with an ultimate
target of around 70 retailers worldwide.
Antony Sheriff, McLaren Automotive’s Managing Director: “Following the announcement in autumn 2009 of
our intention to sell a range of premium, ‘pure McLaren’ sports cars, we were inundated with requests from
the world’s best car retailers to represent McLaren. Safe to say, the selected retailers really are the
cream of the crop.”
“Competing in global markets will be an exciting challenge for us as a new car company, but we are
confident that our performance benchmarks, technological innovation, and focus on quality will deliver new
standards in sports car design. The final step is putting in place a retail network that is capable of
delivering extraordinary customer service, and we now have the ideal partners in Europe to support us in
delivering on those expectations,” Sheriff concluded.
McLaren Automotive plans to build around 1,000 12Cs in 2011, to be sold initially in 19 countries. The
UK, USA, and Germany will be the company’s biggest markets for the 12C. In 2011, between 300 and 400 cars
are planned for North America, 400 to 500 for Europe (70 per cent to UK and Germany), and 100 to 200 each
for the Middle East, South Africa and Asia Pacific regions.
Orders for the McLaren 12C will be taken by McLaren Automotive’s new retail network and delivered to
McLaren from the northern autumn. Demand is promising: a detailed communication process between McLaren
Automotive and prospective customers who have registered a ‘serious intention to buy’ the 12C has confirmed
over 2,500 potential orders. This encouraging number will be further supplemented by retailers’ existing
performance car customers tempted by McLaren and the 12C’s unique facets.
The first McLaren 12Cs will be delivered to customers in the UK and Europe from the northern spring 2011,
followed by a phased distribution to retailers in the Middle East, South Africa, North America and Asia
Pacific. Prices for the McLaren 12C will be confirmed at a later date, but the car will sit in what McLaren
terms the ‘core’ sports car segment of cars priced between £125,000 and £175,000 (GBP).
Christian Marti, McLaren Automotive’s Regional Director for Europe, said: “We began our comprehensive
search for the best retailers over a year ago. There was understandably strong competition to represent
McLaren in Europe, particularly based on the company’s reputation built from Formula 1 and Le Mans racing
success, as well as the icon that is the McLaren F1.”
“During the selection process we presented a strong business plan that focused on an innovative
product line-up, and detailed attention to customer service and aftersales. We have a phrase at McLaren
that sums up our attitude towards the retail business: “sanity, not vanity”, and we will work very closely
with our European network to deliver great solutions for our future customers,” Marti concluded.
New factory and global plans
A brand-new manufacturing facility, the McLaren Production Centre (MPC), began construction on 1st March
2010 adjacent to the McLaren Technology Centre (MTC). It will be completed, and begin building cars for
Europe, in spring 2011. But the very first European customers will have their cars built from the beginning
of 2011 under the same roof as McLaren’s Formula 1 cars in the MTC, prior to the opening of the MPC. This
planned manufacturing programme will ensure the same unprecedented quality that McLaren delivered during
Mercedes-Benz SLR production in the MTC is transferred onto all future McLarens.
McLaren on-tour round the world: Festival of Speed takes centre-stage
Car enthusiasts and potential McLaren customers will be the first to see the 12C as it makes an appearance
at the world-famous Goodwood Festival of Speed (1st-4th July) near Chichester, England. This follows a series
of private viewings of the 12C in Düsseldorf, Brussels, and Zürich in June, and prior to similar events
planned at US retailer locations. UK McLaren retailers and their potential customers will be invited to the
company’s award-winning MTC headquarters in Woking, Surrey in early July.
The McLaren 12C then continues its world tour throughout 2010, being presented to select audiences of
McLaren enthusiasts, and taking in every city in which the car will be sold, from Sydney to San Francisco.
McLaren’s 2011 global retail network in the following 35 cities and markets: Europe: UK (Birmingham,
London, Manchester); Germany (Dusseldorf, Hamburg, Frankfurt or Stuttgart, Munich); Belgium (Brussels); France
(Monaco, Paris); Italy (Milan); Spain (Madrid or Barcelona), Switzerland (Zürich). North America: Canada
(Toronto); USA (Chicago, Dallas, Los Angeles, New York, Miami, Orange County, Philadelphia, San Francisco,
Tampa). Middle East/Africa: UAE (Abu Dhabi, Dubai); Qatar; Saudi Arabia (Jeddah, Riyadh); Kuwait; Bahrain;
South Africa (Johannesburg). Asia Pacific: Hong Kong; Singapore; Sydney; Tokyo.