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12th November, 2014
Following the recent reveal of the Mercedes-AMG branding, Mercedes-Benz
has announced another new sub-brand which is about to debut - Mercedes-Maybach.
With the name Mercedes-Maybach, Mercedes-Benz will begin its offering in the exclusive top segment of the market with
a new branding, whose individual and prestigious exclusivity will appeal to status-conscious customers.
Before the end of the month, the new Mercedes-Maybach S 600 will make its premiere in Guangzhou, China and Los
The Mercedes-Maybach S-Class melds the qualities of one the best cars in the upper-prestige segment, the Mercedes-Benz
S-Class, with the exclusivity of Maybach.
"The Mercedes-Benz brand stands for the aspiration to deliver 'The best' in terms of products, technology and
services. For us, this means that we offer our customers vehicles that, by virtue of their different characteristics and
specific flair, are able to fit in with all sorts of individual lifestyles. In the S-Class segment in particular,
customers have very high expectations with regard to exclusivity and individuality. Mercedes-Maybach enables us to fulfil
these desires in the exclusive top segment of the market".
Mercedes-Maybach embodies "the best" in its most exclusive form
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In 2013 Mercedes-Benz launched its new S-Class. No other vehicle embodies the values of Mercedes-Benz in quite the same
way as the S-Class. The scope offered by the S-Class model range is already considerable, even though its expansion from
three to six model variants is not yet complete. The spectrum ranges from the sportiest S-Class of all time, the
Mercedes-AMG S 63, the most efficient, the S 500 PLUG-IN HYBRID (to become known as S 500 e in 2015) and the most
intelligent, the S 500 Intelligent Drive, through to the S-Class Coupé.
With more than 100,000 units sold in its first full year of availability, it is even the best-selling S-Class ever.
This success has been accompanied by a desire expressed by many customers for yet more individuality and exclusivity.
They would like to drive the Mercedes-Benz S-Class in a highly exclusive and individual version that will allow them to
stand out even further in this top segment. In the same way as it did with the sporty positioning of Mercedes-AMG,
Mercedes-Benz has now therefore established a new offering in the exclusive top segment by introducing a sub-brand with
the name Mercedes-Maybach.
The Mercedes-Maybach S-Class, which will celebrate its world premiere before the end of November, marks the opening of
a new chapter in the history of the brand. The Mercedes-Maybach S-Class expands the current range of S-Class Saloons with
the addition of a vehicle that sets a new benchmark for exclusivity and meets even the most discerning of requirements in
terms of its appointments. Some of the features that distinguish it from the standard-production models include extra
spaciousness, special seats and lavishly designed, prestigious interiors offering extensive scope for individualisation.
As a result, Mercedes-Maybach vehicles meet the requirements of even the most discerning customers worldwide.
Mercedes-Maybach is not an equipment line – it is a sub-brand that in future will deliver Mercedes-Benz vehicles in an
even more exclusive form.
Specifications are subject to change without notice.